Cross-cultural exchange event mediated by sneakers.
Huynem: By the way, have there been any new developments in "atmos" recently?
Kojima: On November 9 and 10, we held a pop-up event called "Atmos Exchange Program" in Seoul, Korea, with the cooperation of "adidas Originals.
Huynem: What is the "Atmos Exchange Program"?
Kojima: The "Atmos Exchange Program," or "AEP," is a new initiative in which "Atmos" collaborates with cities around the world to create new experiences and connections through cross-cultural exchange. The recent event in Seoul, Korea was the first of these. In addition to the sale of limited-edition products and collaborative items, local artists gave live performances.
HOUYHNHNM: Are you going there too, Kojima-san?
Kojima: Yes. The event was a great success. We were able to connect with various people and communities through the medium of sneakers, which was a great response.
Huynh Nam: Do you plan to continue to hold "AEP" in various cities in the future?
Kojima: That is the plan. What I realized again at the Seoul event was that sneakers are a universal language. I would like to continue to mix various cultures around sneakers, which is the strength of "ATMOS," to create a new movement.
