Expressive activities that are the basis of our activities and provide emotional support
While working on such so-called client work, I have the strong impression that you have also been vigorously engaged in your own expressive activities, such as holding solo exhibitions, participating in group exhibitions, and producing zines.
Yes, I have. I have never felt stressed about creating something, and I feel that I have been able to maintain my spirit by constantly creating. My first solo exhibition was at a gallery space I created with a clothing store in Harajuku, and later at "CALM & PUNK GALLERY" in Nishi-Azabu. Then came "PUDDLE" at CALM & PUNK GALLERY in Nishi-Azabu, followed by my first solo exhibition in Berlin with musicians. Next was "As We Collide," my first solo exhibition with musicians in Berlin, followed by "Floating Future" in London. I had my first solo exhibition with musicians in Berlin, "As We Collide," followed by "Floating Future" in London. Looking back now, I feel that this was a time when I had a strong awareness of transmitting my work and at the same time, a strong desire to go abroad. I also released many zines at that time. I published two collections of my works under the "GASBOOK" label.
PADDLE (2013)"
YOSHIROTTEN's first solo exhibition in Japan was held in December 2013. The exhibition was held in conjunction with the release of his latest book "GAS BOOK 28
The exhibition coincided with the release of "GAS BOOK 28 YOSHIROTTEN", a collection of YOSHIROTTEN's artwork from the past five years.
As we collide (2014).
The exhibition at a gallery in Berlin was his first solo show abroad. The installation in collaboration with Jesus Salinas, who directed the music, was a big hit there.
FLOATING FUTURE (2015)"
A solo exhibition held in 2015, based on the concept of a future depicted by the overlapping of floating images. The location was a gallery run by the creative team of McCann, a London-based advertising firm.
DISCOVERY I (2016).
A little press zine by YOSHIROTTEN released in 2016, filled with his private work, expressions of confidence, and worldview; it was followed by a sequel, "DICOVERY II," in 2018.
-Has this led to an expansion of the field of expression to include corporate campaign visuals and commercial art?
After 2015, I started doing a lot of fashion advertisements, and the "AT TOKYO," "Mercedes-Benz Fashion Week TOKYO," and "G-SHOCK" campaign visuals that I was commissioned to do by Amazon were a good opportunity to introduce my style to a wide range of customers. I feel that the art direction for "AT TOKYO," "Mercedes-Benz Fashion Week TOKYO," and "G-SHOCK" campaign visuals, which I was commissioned to do by "Amazon," was a good opportunity to introduce my style to a wide range of customers.
G-SHOCK 35th ANNIVERSARY (2017)
He was in charge of creating key visuals for the anniversary campaign celebrating the 35th anniversary of the birth of G-Shock, a massive project that ranged from the world premiere launched in New York in 2017 to the fanfest held in Shibuya in 2018. Subsequently, he was also in charge of creating key visuals for a Tokyo-only model celebrating the 40th anniversary.
"AMAZON FASHION "AT TOKYO" (2017)"
AMAZON, which provides a global platform for designers active in Japan and ongoing support for the community, will hold its fashion program "AT
YOSHIROTTEN himself was in charge of the artistic direction of the 2017 event, from the key visuals to videos and various promotional materials, aiming to fuse Tokyo culture and fashion from his own unique perspective.
©JFWO
©JFWO
Mercedes-Benz Fashion Week TOKYO (2014)
He was in charge of the key visual for the Fashion Week organized by the Japan Fashion Week Organization in October 2015. Since then, he has been involved in the art direction of the company's launch events for new models, establishing a honeymoon relationship with the company.
-The initiative with also attracted a great deal of attention at the time.
My work with HERMÈS has been very personal, starting with the logo creation for "Radio Hermès" and the art direction, including the staging of the event space, "HERMÈS OMOTESANDO" and "TECHNO EQUESTRE" as a one-night nightclub expressing the world of the women's collection for Fall-Winter 2022-23. OMOTESANDO", "TECHNO EQUESTRE" as a one-night-only nightclub expressing the world view of the women's collection for Fall-Winter 2022-23, and the "SPLASH TOKYO" event for the Spring/Summer 2023 men's collection. TOKYO" event for the Spring/Summer 2023 men's collection, and other projects and initiatives that have had a major impact on my own career. While this is naturally due in part to the accumulation of past experiences, it is also due to my first large-scale solo exhibition, "FUTURE", held in 2018. I believe this is because I was able to firmly transmit and deliver my own expressions and ideas in "NATURE".
RADIO HERMÈS (2019)"
For a month starting in September 2019, the Harajuku, Tokyo art space "CASE W" was jacked up to host the pop-up station "RADIO
HERMÈS". The world view of the "HERMÈS" men's collection was expressed through the radio, and during the period, various creators were broadcasting live on the station, and VR experiences and exhibitions were also held, creating a big buzz. The artistic direction of the project was undertaken by the "HERMÈS" brand.
HERMÈS OMOTESANDO (2021)
HERMÈS' street-level store opened in Omotesando in 2021. The key visual announcing the opening and the graphics used on the facade were created in collaboration with YOSHIROTTEN, using artwork from "The Way of Hermès" by manga artist Keiko Takemiya. YOSHIROTTEN was also in charge of other aspects of the store, including the window design.
TECHNO EQUESTRE (2022)."
A one-night-only nightclub appeared at a venue overlooking Tokyo Bay as an event to experience the world view of HERMÈS' womenswear collection for the 2022 fall/winter season. HERMÈS was in charge of the design and staging of the event, including the colorful silk scarves depicting horseback riders, a monument of a horse made of flowers, and neon signs, which created a realistic atmosphere.
SPLASH TOKYO (2023)"
HERMÈS' men's collection for the spring/summer 2023 season was presented in Paris. SPLASH TOKYO" was the Tokyo version of the runway show and after-party held for the first time in Japan in seven years. SPLASH TOKYO" was a total design-related production, including the logo, invitations, space, and video production.
-Since that time, your work in recent years has been enriched with projects that are synonymous with YOSHIROTTEN.
That may be so. I've provided graphics for Dries Van Noten's menswear line and had an installation at "Jennie for Calvin Klein" in South Korea. Klein" in Korea. In Asia, I had a large-scale exhibition at "Landmark," one of the largest shopping malls in Hong Kong. I have also had the opportunity to work with Tatsuro Yamashita and Hikaru Utada, all of which leave a personal impression on me.
Dries Van Noten 2020S/S LOOK (2020)
Dries Van
Noten's men's collection for the 2020 season features artwork created in collaboration with Mika Ninagawa and YOSHIROTTEN. This is the first time the brand has collaborated with Japanese artists.
Jennie for Calvin Klein (2023).
Calvin Klein held a pop-up store at Scene Seoul in Sungsu-dong, which is attracting attention as a creators' spot in Seoul, Korea.
Klein" held a pop-up store at "Scene Seoul" in Seongsu-dong, a hot spot for creators in Seoul, Korea. Jennie, a member of the international girl group BLACKPINK, served as the global ambassador for the store, which was named "Jennie for Calvin Klein.
Klein" and was in charge of the installation and facade decoration.
Fluid Garden (2023).
In the atrium of "LANDMARK," where world-class artists such as FUTURA and Yayoi Kusama have exhibited their works in the past, "Fluid
Garden" is presented in the atrium of LANDMARK.
Tatsuro Yamashita / SPARKLE (2023)
SPARKLE," known as one of Tatsuro Yamashita's early masterpieces, has become a video work after 40 years, and he was in charge of art direction for the music video.
HIKARU UTADA/SCIENCE FICTON (2024)
Art direction for Hikaru Utada's first all-time best album, selected from all of her works produced in the 25 years since her debut. 2 CDs and a special booklet with artwork by YOSHIROTTEN. The album was also released as a 3-CD set.
