02:New Balance LUNAR NEW YEAR COLLECTION
Chinese New Year is the motif.

Huynh Nam: The second one is "New Balance. What's this?

Kojima: This is a seasonal collection called "Lunar New Year Collection" planned by New Balance China. This is an exclusive model sold only at ATMOS and New Balance in Japan.

New Balance, from top: "U1906RNY" ¥22,000, "U740LN1" ¥16,500, "M1000LNY" ¥22,000, "UWRPDLN1" ¥27,500, "UWRPDLY1" ¥24,200 All scheduled to go on sale on January 1, 2025

Hui Nam: Lunar New Year, or Chinese New Year. There were similar collections this year and last year.

Kojima: Yes, it will appear in 2025, following 2023 and 2024.

Hui-Nam: This, at a quick glance, it is hard to tell that the motif is the Chinese New Year. I may have said the same thing last time and the time before.

Kojima: I might have been told. Note the detailing: the snake pattern is hidden everywhere, in honor of the year of the snake, the Chinese zodiac sign for 2025.



Huynem: Really. It's very casual.

Kojima: In addition to the standard "Warped Runner" and "1906" models, the new "740" and "M1000" models are newly added to the lineup. How about starting off the year 2025 with a pair of sneakers?