FEATURE

Translated By DeepL

Huinamu's "Monthly ATMOS" Vol. 27 picks up adidas Originals' special-order cigarette model and other noteworthy new sneakers!
Monthly atmos 2025 Mar.

HOUYHNHNM's "Atmos Monthly"
Vol.27 adidas Originals picks up a special-order tobacco model and other hot new sneakers!

A great number of new sneakers are released every day. There are so many attractive ones that you may be at a loss as to which one to choose. ...... In this monthly series of articles that will guide you in your choice of sneakers, Fumifumi Kojima, director of atmos, carefully selects six pairs of sneakers from among the new releases from January to February 2025, and introduces each pair with its strength and episodes.

What did Fumifumi Kojima see at the On headquarters in Switzerland?

Huynam: The lineup this time was more varied than ever, with special orders, reissues, and new items.

Kojima: I think we were able to offer a wide range of selections that are typical of ATMOS. Personally, I was reminded once again how interesting sneakers are.

Huynam: By the way, what is your own recent situation, Kojima-san?

Kojima: I am busy every day. This year is the 25th anniversary of ATMOS. There are various preparations and preparations for that.

Huynam: We also have "atmoscon," a cultural event organized by "atmos" coming up in April.

Kojima: That's right. And in between, I also go on overseas business trips.

Huynem: Where have you been lately?

Kojima: The other day, I went to Zurich, Switzerland. I had a business meeting at the headquarters of On.

Huynh Nam: Oh. What did you think of ON's headquarters?

Kojima: The atmosphere was full of excitement and creativity. I felt that a brand with momentum is different from the others. Let me show you some of the photos I took there.

Huynem: Amazing. A very stylish and sophisticated office.

Kojima: The compact size and number of employees allows for quick decision-making, and the innovation base is located next to the head office, which speeds up the development process. Through this visit to the headquarters, I got a glimpse of why ON is supported by so many people. I was also convinced that ON is a brand that will undoubtedly continue to grow in the future.

Huynam: Mr. Kojima's sense of skin is realistic.

Kojima:Yes, there are things that can only be seen by going to the actual places where they are held.

Huynem: You're flying around: .......

Kojima: We live in an age where everything tends to be done online, but I think the importance of communicating directly with people and the value of real-life experiences has not changed.

Huynam: Is it with this in mind that "atmos" is holding "atmoscon"?

Kojima: exactly. atmoscon 2025" will be held on April 19 and 20. The venue is "Shinjuku Sumitomo Bldg. Triangle Square" at Shinjuku Sumitomo Building. We hope many people will visit the event. Please check out the official website of "atmos" and SNS for more information on exhibiting brands and other details.

INFORMATION

Atmos Customer

Tel. 03-6629-5075
https://www.atmos-tokyo.com

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