FEATURE | TIE UP

Translated By DeepL

A night in Paris celebrating new sneakers. Welcome to the Lacoste Light Club!
LACOSTE LIGHTCLUB

A night in Paris celebrating new sneakers. Welcome to the Lacoste Light Club!

The "L003" series was introduced in 2023 as the sneakers that will lead the new era of LACOSTE. The "Lacoste Light Club," an event to celebrate the release of the L003 NEO SHOT, version 3, was held in Paris, France, from February 28 to March 1. The Finam Reporting Team went undercover at the reception. As a member of the guests from all over the world, including the U.S., Canada, Australia, Singapore, and South Korea, as well as cities in Europe, we report on the scene at the event.

  • Photo_Mari Shimmura, cocoricosun, laclefprod
  • Text_Keiko Sumino-Leblanc
  • Edit_Ryo Muramatsu

The keyword is the power of light.

The second and third floors of the venue are dedicated to artists' exhibitions. The following is an introduction to the artworks displayed in order, taking full advantage of the large space.

Canyaon
Kanaya Kanon, which creates wearable art using sneakers as a material, created tennis wear using plenty of "L003 NEO SHOT" The sci-fi-like costumes have an overwhelming presence.

Jules Gorget
The immersive installation using light, sound, and architecture is the work of architect Jules Gorges. In fact, he also created the clay court-inspired stage on the first floor.

Oliver Ratsi
Visual artist Olivier Lazzi creates futuristic installations of gradations of light and shadow. Viewers will enjoy this experiential art that seems to go on infinitely deep into the depths, and can be enjoyed by entering the space between the neon frames.

Tundra
Tundra, an artist collective consisting of Alexandr Sinitsa, Klim Sukhanov, and Semyon Perevoshchikov, created a hologram installation using light, sound, and space as materials. Looking at them for a long time, you will feel a mysterious sensation as if you were lured into a world of meditation.

Clara Daguin
Clara Dagyan, who uses LEDs in her work, created an installation inspired by the clay court of the "Roland Garros Stadium. LEDs are also used in the performers' costumes, which change moment by moment with their movements, expressing unstoppable beauty. She also created the costumes for the artists who performed at the opening ceremony of the "Paris Olympics" last year.

The large space was lavishly used to create a series of dynamic installations. This exhibition was open to the public free of charge from the day after the reception. Visitors must have had their eyes glued to this spectacular contemporary art.

Brillantine
Brilliantine is a visual art team that uses video mapping technology. In this workshop, the team, along with other editors, created a work from scratch using the "L003 NEO SHOT" from scratch. The photos and video show the making of the work.

After viewing the works of five artists, we participated in a workshop by the Swiss visual art team "Brilliantine". Together with editors invited from England, Spain, Malaysia, Thailand, and Korea, we challenged ourselves to work creatively in the "Brilliantine" style. L003" was created in accordance with the mapping images created in advance. NEO SHOT" to match the mapping images created in advance, a seemingly simple task, but one that required a lot of concentration and technique. Please take a look at one of the several patterns created, including a version using paper and a version using a rewind effect.

One of the video works completed at the workshop.

Brian Tourne of "Brilliantine" and his assistant, Camellia Tourne.

Brian Tourne of Brilliantine said, "This collaboration with [Lacoste] was very challenging. We had a limited amount of time, but we were able to share our creative process with them, starting with a close look at the sneakers, setting up the video projection, creating the content, exporting the files, and so on.

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