A store specializing in original apparel opens in "Uraharajuku"!
Huynem: By the way, what's new in "atmos" these days?
Kojima：On April 26, we opened "atmos URAHARA," a store specializing in original "atmos" apparel, in the Uraharajuku area of Harajuku, Tokyo.
Huynem: Specializing in apparel?
Kojima: In addition to our original apparel, we offer a variety of apparel in collaboration with partners who have an affinity with "atmos". We do not carry shoes.
atmos urahara 4-31-2 Jingumae, Shibuya-ku, Tokyo
Huynam: Why does "atmos," a leader in sneaker culture, specialize in apparel?
Kojima: "ATMOS" has been focusing on original apparel in recent years. Of course, sneakers remain the mainstay of our business, but apparel sales have been rising steadily recently. We feel there is potential for the future.
Huynem: What items are particularly popular?
Kojima: Limited edition T-shirts that are available at each store. It is an "atmos" version of a souvenir item, so to speak. These are not sold online either.
Huynh Nam: Like Stussy's city-specific T-shirts?
Kojima: Exactly. Actually, I myself have a collection of "Stussy" T-shirts by city.
Huynh Nam: I understand. Whenever I travel or go on a business trip to a domestic or foreign city, I always want to have it.
Kojima: Things bought on vacation or on a business trip are deeply connected to the memories and memories of that time.
Huynam: No doubt. But isn't it inefficient for the seller to "only sell there"?
Kojima: It would be uninteresting if we pursued only efficiency. Nowadays, we can buy anything online. That is why the value of "things you can't buy unless you go there" should increase. I would like to propose the origin of the joy of shopping from the unique perspective of ATMOS.
