From urban living to outdoor activities, we continue to be close to the French people's lifestyle.RENAULT.is celebrating its 120th anniversary this year. In conjunction with this, a select store, also with French rootsÉDIFICE. and announced a special collaboration with
The theme is "FRANCE VOYAGE". The capsule collection, inspired by the image of an urban and elegant auto-camp, is reminiscent of the outdoors, but at the same time, all of the items are sophisticated. These items, which promise to be worn in a wide range of situations, truly embody the identity of " Renaud. In addition, the lineup includes a triple-named bag that also includes MILLET, a leading French outdoor brand.
RENAULT × EDIFICE 120th LOGO Tsh ¥5,800＋TAX
The " Renault " logo sits proudly on the front. On the back, the 120th anniversary logo by a French designer is printed.
RENAULT × EDIFICE RENAULT LINK Tsh ¥6,000+TAX
The emblem of "Renault" is arranged with links and made to look like a woven pattern. The casual design is also a perfect example of the "uniqueness" of this item.
RENAULT × EDIFICE BIG EMBLEM Tsh ¥5,800＋TAX
The "Rosanje" emblem of Renault, which resembles a rhombus, is depicted prominently on the front. The print of the same color is also a key point.
RENAULT × MILLET × EDIFICE HUGO YOSHIKAWA GRAPHIC Tsh ¥5,900＋TAX
RENAULT × MILLET × EDIFICE × HUGO YOSHIKAWA GRAPHIC Tsh ¥5,900＋TAX
RENAULT × MILLET × EDIFICE HUGO YOSHIKAWA GRAPHIC Tsh ¥5,900＋TAX
Up-and-coming artist Yugo Yoshikawa, who is half Japanese and half French, created the graphics for these three T-shirts. Cute graphics with an outdoor motif decorate the chest and back.
RENAULT × MILLET × EDIFICE (L) EX LANDSCAPE 24 ¥15,000 + tax, (R) EX JAUNTY ¥3,900 + tax
Two new bags from "Miret" are now available in different colors. The base color is black, and the material has been changed to an elegant, shiny material to create an urban atmosphere. The zip tops are accented with yellow, the house color of "Renault". Both the bag pack and the mini shoulder bag are easy to use.
An unexpected and gorgeous French collaboration that brings together a car manufacturer, a select store, and an outdoor brand. You don't have to be a French lover to be interested in this one. It will be available at all Edifice stores from July 20 (Fri.), so don't miss it.
In addition, a pop-up store of the exotic plant store Botanize will be held for one day only on Saturday, July 21 at Edifice Shibuya under the auspices of Renault. Mr. Yokomachi, the owner of Botanize, is a key person in the tuberous plant industry, which has been on the rise in recent years, and is also an enthusiast who has driven five Renaults. . This special event was made possible by such a connection.
Mr. Yokomachi will also be in the store on the day of the pop-up store. This is a great opportunity to hear directly from a leading expert on the fascination of tuberous plants, so if you are at all interested, please take this opportunity to stop by. Delicious iced coffee and latte from Anea Cafe will also be on standby.
Text_Yosuke Ishii
RENAULT × ÉDIFICE
Release date: Friday, July 20
Available at: All Edifice stores
Representative stores： EDIFICE Shinjuku
Address: 1F, 3-31-9 Shinjuku, Shinjuku-ku, Tokyo
Phone: 03-5366-5481
BOTANIZE IN ÉDIFICE
Date & Time: Saturday, July 21, 12:00 - 18:00
Venue: EDIFICE Shibuya
Address: 6-23-3 Jingumae, Shibuya-ku, Tokyo
Phone: 03-3400-2931
Instagram: @edifice.jp
edifice.baycrews.co.jp
