KIIT, a brand launched in 2007, is based on the concept of "turning the focus on urban daily life.
In the brand's history of more than 10 years, we have been conscious of the softness produced by basic manufacturing that focuses on materials, and the crispness produced by well-designed clothes that are sometimes woven into the fabric. It is as if the brand embodies the urban lifestyle, with its pronounced on/off switch, as well as the brand concept itself.
Keat's Spring/Summer 2007 collection is one of the most colorful collections to date. By using vivid colors such as yellow and orange, the brand's pop and delicate touch coexist. Materials, such as gabardine with strongly twisted weaving threads, are consistently selected for their quality. A shirt with a strong presence, an open-necked shirt with a gradated print on rayon material, is also available.
For denim, the company uses both light-ounce and regular-ounce denim, and skillfully employs a variety of techniques, from flat fading to chemical washes. Another characteristic of "Keat" is its high level of technical skill that allows it to take on a variety of challenges.
After working as a buyer at a vintage store, he worked as a store manager and buyer at "Lift" in Daikanyama, Tokyo . He has also worked at "Keat" for more than 10 years. He has been working at Keat for more than 10 years. Please check out his latest collection in the store, where you can see his new fighting pose.
Text_Rei Kawahara
KIIT
www.atelier-h.co.jp
