A designer who studied at a certain collection brand has started a promising new brand, MATSUFUJI.

A new brand to be launched in the fall/winter season of 2020.MATSUFUJIThe concept of the brand is "clothing that recognizes the uniqueness of the individual.

Is the answer to this abstract question a lineup of basic clothing that makes each individual stand out? Or is the concept embodied from a different vector?

Designer Tsutomu Matsufuji told us humbly and a little shyly, "If you could see the clothes before you get preconceived ideas by embellishing them with various words. This is actually the next stage for Mr. Matsufuji, who has been involved in planning, production, and sales for a certain collection brand, and is therefore attracting a lot of attention within the industry.

Although the brand has yet to be fully revealed, the first season will feature a lineup of about 10 models, including pants and cut-and-sewns, in addition to the jacket in the photo shown above. Let's wait for further information!