Logos and graphics are popular, and it is only natural that easy-to-understand symbols should play a leading role when social networking sites become a part of our lives and we want to express ourselves through them. However, the unnecessary prominence and multiple placement of these symbols is somewhat at odds with the brand's concept. In fact, the creative directors, Lucy and Luke Mayer, may have felt the same way.
Jil Sander.Coats and coach jackets made of smooth cotton with water repellency are part of the "Essentials" standard line. Shirts made of cotton that have a natural texture due to the uneven yarns, which have not been bleached on purpose.
All of them have a single logo on the back. While the logo is intended to play a supporting role, if you look closely, you can see that it is positioned slightly differently on each item. This attention to detail is unique to Jil Sander, whose aesthetic sense breathes in every corner, and it comes to life in the minimalist design.
This coat is a continuation of the standard line "Essential" series from the Fall/Winter 19 season. The material is cotton but water repellent.
"ESSENTIAL OUTDOOR 02 PNT" COAT ¥238,000+TAX
This is the newest addition to the "Essential" series. The fabric is the same as the coat.
"ESSENTIAL OUTDOOR 03 PNT" JACKET ¥190,000+TAX
The raw, rough fabric is woven without bleaching and with daringly uneven yarns.
SHIRT ¥62,000+TAX
Photo_Hiroyuki Takashima
Text_Kei Takegawa
