NEWS

Translated By DeepL

The sports festival is all about white! Nike unveils footwear featuring the "Rhodesias" color palette for Tokyo .

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The opening of the sports festival is steadily approaching. While we are concerned about the condition of the athletes, we are also interested in the gear they will be wearing. Nike has released a new line of footwear featuring an original "Rhodesias" color palette designed especially for Tokyo.

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Combining the two words "Raw* (raw) and Audaciousness (audaciousness)," "Rawdiciousness" uses white as its key color. By combining pink blast, total orange, and bright crimson, the technology of the product is visualized while the simple, clean white expresses unity and a return to the origin. It will play a role in motivating athletes.

Martha Moore, Vice President and Head of Central Color Product Design for Nike, commented, " .

. colors have a subtle power to make us think about something at the same time as they create a reaction when we see them." When people see a color, they immediately react in a certain way. . and seeing a color can also remind us of the past, something else, or a connection to a memory. When designing this palette, I thought about the shades that best symbolize this time of year throughout the palette.

Let me tell you, so that there is no misunderstanding, I myself will not be wearing athletic spikes to a race. However, I may wear lifestyle-oriented shoes that are similar in hue to the spikes. . because there is something about those shoes that makes me think of an event at a certain time in my life. . it has meaning, not only to me, but to the world. Colors can bring all those values together in an instant."

The release will be sequential from July 11 (Sun.) for each model, and will be available on the NIKE App and at select NIKE dealers. Get this fascinating collection that will make you feel like a top athlete, as one of the best ways to enjoy the festival of sports.

INFORMATION

NIKE Customer Service

Phone: 0120-6453-77
NIKE.COM

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