BEAMS celebrated its 45th anniversary this year. It began with a mere 3.5 square meters in a corner of a building in Harajuku, Tokyo, and before long became known around the world. The reason why this select store has been loved for so many years is because it covers both major and minor areas, and always comes up with projects that resonate with clothing lovers.
Did you know that the logo of "BEAMS" has been changing with the changing times?
This time, the "American Life Shop BEAMS" logo from the time of the company's founding in the 1970s has been revived and is featured on a variety of items. Let's take a look at the model look first.
The first lineup introduced here includes T-shirts, hoodies, caps, and other items with unisex specifications. The designs will be nostalgic for those who know the founding days of BEAMS, and fresh for those who are seeing the logo for the first time.
Cap ¥3,520
Hoodie 9,95
T-shirts ¥4,180 each
Bandanas ¥1,320 each
Tote bag 9,95
Socks ¥1,100 each
Don't you think the rounded corners of the "BEAMS" font looks great now with a somewhat retro look? BEAMS stores nationwide, excluding some stores in Japan,Official Online Storeand is now on sale at "Zozotown".
