If you don't know, you're in trouble! Electric Land, a vintage clothing store that is even more dangerous if you know about it! Beams Harajuku is dyed in cult.

An old building in a back alley in Shibuya . Electricland, a showroom and store, quietly opened in 2021 in the building.

Although it is a small space, its influence is enormous, and it already has a cult following in the neighborhood. The store and BEAMS have teamed up for the first time to hold a pop-up event at BEAMS Harajuku until November 23 (Tue.).

. The theme is "Euroculture.

Items related to the Euroculture of the 90s, where analog, which had reached maturity, and digital, which was in its infancy, intersected, and where fashion and music have a unique feel and temperature, will be carefully selected.

Nearly 300 items will be collected, ranging from T-shirts and long T-shirts to soccer game shirts, pins, and miscellaneous items, all with a wide lens.

The marriage of seasonal and vintage clothing sold at BEAMS HARAJUKU is quite intense. Dive into the one and only space!