NEWS

Translated By DeepL

Beams' 45th anniversary project! Here comes the Home Collection with the nostalgic logo.

The demand for nesting in the wake of the coronary disaster is still ongoing. The number of infected people seems to be increasing these days, so it seems a good idea to think again about how to be comfortable in the house.

BEAMS is proud to introduce its new Home Collection. To commemorate the 45th anniversary of the company's founding, the first logo that was displayed in stores in the 1970s has been specially reprinted and incorporated into each product.

Watch ¥3,520

Mobile battery ¥4,950

Face towel ¥2,200 each

Container ¥6,930

Lug ¥4,180

Cooling bag ¥4,950

Apron ¥4,620

Mug ¥10,120

The lineup includes rugs, mugs, aprons, face towels, and other items that can be used around the house. The "American Life Shop BEAMS" logo is placed on these items, creating a design that will be nostalgic for those who know the shop's history and fresh for the younger generation.

Another nice feature is its affordable price point. It would make a great gift as well as for use at home.

It is now on sale at BEAMS stores nationwide (excluding some stores), the official online store, and ZOZOTOWN.

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