"On a scale of 1000 this shoe is a 990 (990 out of 1000)," the New Balance "990" model made its name with the punch line.
Despite the $100 price tag, which was quite expensive for the time, sneaker freaks rushed to the store to get their hands on them.
. the model has once again collaborated with JJJound, the creative studio of Justin Saunders.
Justin Sanders is an art director at DONDA, a creative agency led by the world's Kanye West. He has worked on numerous projects with Virgil Abloh and Matthew Williams.
Here is a collaboration sneaker that has been turned from 990 to 1000 by Jound, led by Justin Sanders.
JJJJound x New Balance 990v3 "Brown/Black" ¥35,200
Size: D/25.5~29.0,30.0cm
Based on the third generation "990v3" model released in 2012, the upper is made of Wolverine pigskin suede with a herringbone pattern mesh.
To match the dark brown and black combination, the N logo and reflectors on the back tab are also finished in black.
The waffle pattern on the tongue symbolizes the 990v3, while the JOUND logo is placed on the heel and insole.
. goes on sale Friday, May 20. T-House New Balance andNew Balance Official Online Store. will be limited and will be sold by lottery.
We've teamed up with "JOUND" to create the perfect pair of sneakers, and they're sure to sell out. The drawing will be held atOfficial InstagramCheck with the
JJJJound x New Balance 990v3 "Brown/Black"
On sale: Friday, May 20
Location: T-House New Balance,New Balance Official Online Store
Phone: 0120-85-7120