New Balance celebrates gray, with a pop-up to kick off Grey Day, now being held at the Atmos Shinjuku store.

New Balance" is a gray color. I don't disagree with that.

New Balance has also made this color a symbolic color for the brand, launching "Grey Day" in 2018 to celebrate the gray color and introduce new shoes at the same time.

This year's "Grey Day" will be held on Friday, May 12. Prior to this, a pop-up "Grey Day" will be held in collaboration with "atmos" to celebrate the anniversary with a variety of contents.Grey Box by atmos. is now being held at ATMOS Shinjuku. . First, please take a look at the store wrapped in "Grey Day" decorations.

During the exhibition, in addition to exhibiting the archives of popular shoes including the 900 series and advertising visuals, the gray color of popular models such as the "1906R" and "2002R" will be released all at once. The exhibition space will also showcase the history of "New Balance" and the reasons why gray is loved by customers.

Weekly events associated with gray are also one of the highlights of the event. In the future, we will be holding a talk event for "New Balance" lovers, "New Balance.Local Educationand artists.BOBBY YAMAMOTOIn addition, a "Apparel Customize" with graphics from the "Grey Day" event will be held on the day of the "Grey Day" and a music event with artists associated with the event will be held on the same day.

Grey Box by atmos" will be packed with a lot of contents. If you are a sneaker freak, you can't miss it.