Not Deadstock. A new kind of SDGs event, the "Live Stock" market will be held in Marunouchi.

Deadstock" is often seen in vintage stores. You can get vintage items in new condition and feel like you're getting something good for your money.

On the other hand, the overproduction of apparel products and the resulting massive disposal and incineration of inventory are serious social problems. . Because we love fashion, we want to make sure that we face these issues.

In this issue, we look at the issue of stylist andHiroshi Ozawawill host an event on the subject of sustainability in Marunouchi, Tokyo, with Mr!

This event is a "LIVE STOCK POP-UP" in which aged inventory (dead stock) is given a new lease of life and sold at 12 brands in the Marunouchi area.

Guest directors include Teppei Kojima, a bonsai producer who runs "Tradman's Bonsai," and Keita Suzuki, a former representative of Japan's soccer team and AuB Co.

Not only that, but at Marucube on the first floor of the Marunouchi Building, Mr. Ozawa is actually running a "restaurant" in his hometown of Ueda, Nagano Prefecture.editorial store." pop-up store is likely to appear.

The store's name, "EDITORIAL," is a combination of "EDITORIAL" and "STORY," a word coined by Ozawa himself.

During the event, Ozawa will also be standing in the store to receive customer service.

In addition, a giveaway of original eco-bags made by upcycling some of the apparel products collected from workers in Marunouchi is also planned.

In addition, "BE YOUR REAL," a project in collaboration with "United Arrows" and "BEAMS" to sell "LIVE STOCK" selected by Ozawa, will be held in the same area.

He started his career as a stylist assistant for POPEYE magazine while still in college, and has since styled for culture magazines such as POPEYE, BRUTUS, and Huge, as well as men's magazines such as Men's EX and Pen. He has also been active in the fashion industry since then, and his selected items are available for purchase on the spot.

In addition, there will be a "Let's make a Roto-kun doll" workshop where participants can make dolls out of B-socks, and "MARUNOUCHI WORKER'S MASH UP" where participants can upcycle bags and caps they have at home by embroidering them into new items. The "MARUNOUCHI WORKER'S MASH UP" program is also scheduled to be offered. These workshops require an application, so please contact us for more details.Official SiteFrom.

This event is full of contents that will make you think about sustainability from a fashion perspective. . You may discover something new here.