ASICS, Japan's leading comprehensive sports brand, and ELDORESO, an independent running wear brand. The second running collection born from the collaboration between the two was announced on September 26, 2023, and a group run to celebrate its launch was held in collaboration with us, HOUYHNHNM RUNNING CLUB♡.
Before the start of the group run, a talk session was held by the key people involved in the collaboration. The three speakers were Ryo Ohori, in charge of apparel at ASICS, Takayuki Kigure, in charge of shoes, and TARZAN AQZAWA of Eldresso.
Ryo Ohori (center) and Takayuki Kigure (right) of ASICS, and TARZAN AQZAWA of Eldresso, talked about behind-the-scenes product development and their thoughts on each item. The moderators were HOUYHNHNM's deputy editor, Hiroshi YAMAMOTO (left), and writer Issey ENOMOTO (second from left).
Then it was time to start the group run!
The course this time is a one-way course of about 6.5 km from the ASICS Harajuku Flagship to Sangenjaya, where Eldresso's atelier is located. Yamamoto and Enomoto will lead the group.
Enter Yoyogi Park from Harajuku, pass through the park, and head south on Yamate Dori. From Route 246, pass through Ikejiri-Ohashi and head west along the Meguro River Greenway.
Continue along the Meguro River Greenway for a while and finish at Sangenjaya!
Participants after a 6.5 km run. The true value of these items can only be demonstrated by actually running with them on. The participants were able to experience firsthand the functionality of ASICS and the power of Eldresso's design.
After toasting and thirst-quenching, the day's group run came to a close.
The second collection in the ASICS and Eldresso collaboration, which has been a big hit since the first collection, went on sale on September 28, and almost all items are already sold out, but some items for running in cold weather, such as long-sleeved shirts, are scheduled to go on sale in late October. Some items for running in cold weather, such as long-sleeved shirts, are scheduled to go on sale in late October. Those who are interested in the details should wait for the official announcement from ASICS and Eldresso.
Photo_Ayako Koie
Text_Issey Enomoto
