It is widely known that the apparel industry and environmental issues exist in very close proximity.
Of course, it is right to do what you can, but a company or brand with a certain scale of operations has a social responsibility.
And it's tackling that kind of thing head on.GOLDWIN Inc.".
Spiber, an innovative bio-startup, and HELLY HANSEN, a brand of GOLDWIN, have joined forces to create an environmentally friendly product.
Brewed ProteinTM , a next-generation material from Spybar, is made from plant-derived raw materials through a microbial fermentation process , and combines the luster and finesse of silk, the smoothness and luxury of cashmere, and the softness and durability of wool.
S/S Nature's Providence Brewed Protein Tee
¥22,000 size:XS/S/M/L/XL
. and significantly reduce greenhouse gas emissions and use less land and water than conventional high-grade animal hair materials.
Furthermore, it is biodegradable (*a property of materials that allows them to be completely converted into water, CO2, and biomass through the action of microorganisms such as fungi and bacteria), which contributes to solving the problem of microplastics made from petroleum-based products, making it a material with a three-way positive effect.
The new product features a simple, roomy body with a graphic printed on the back that conveys a message of a sustainable future. The message is expressed by an artist who creates creative typography,Yoichiro UchidaBy Mr. .
I believe that many people should know about these products when it comes to sustainable industry and the global environment.
Even those who have not been that interested in these social issues in the past will receive this information from users of "Helly Hansen," Yoichiro Uchida's fans, and HOUYHNHNM's readers.
. I would like to do what I can do, even if it is a little at a time.
