NEWS

Translated By DeepL

Johnnie Walker will once again jack up the night at Beams Men Shibuya. How about a sweet and fruity Johnnie Walker Black Ruby?

The "THE WALKERS in BEAMS MEN SHIBUYA" event between Johnnie Walker and BEAMS, which was a great success last time, will be held again with new products in tow! For more information on the first event, please visitthis way (direction close to the speaker or towards the speaker)From. The evening at BEAMS MEN SHIBUYA will be transformed into a bar, where you can enjoy shopping and toast with your friends. This is a special event where you can enjoy Johnnie Walker in a friendly atmosphere.

This time, "Johnnie Walker Black Ruby" is the star of the highball bar. The drink lineup looks like this.

The Walkers Black Ruby Highball -BEAMS Style- ¥500
Johnny Black Ruby Highball ¥500
Johnny Highball ¥500
Johnny Ginger Highball ¥500
*Other soft drinks and snacks are also available.

Johnny Walker Black Ruby Highball -BEAMS Style- ¥500

The limited edition cocktail "The Walkers Black Ruby Highball -BEAMS Style-" was supervised by Fumitake Oba, owner of "unknown" in Ebisu. It combines the sweet, fruity flavor of "Johnnie Walker Black Ruby" with chai.

This cocktail is inspired by "Beams," where various cultures come and go, and is a drink that can only be tasted at the event.

And we continue with our Manager for a Day project, where we will be serving customers at the bar counter. This time, we will be joined by the following people.

April 1 (Tuesday) BEAMS GIRLS

Adding to the first day's festivities will be a group of five women, led by the staff of Ray Beams, the casual women's label of BEAMS. Let's all get together for a lively girls' talk.

Wednesday, April 2 Remi&Jinichiro

On the second day, we have a couple of former Beams staff members, Jinichirou and Remi. Jinichiro is involved in the catering business, mainly Japanese food, and is also the manager of "Rhyme Studio," a bar in Sangenjaya. Remi plans to open a select and vintage general store that he is starting with a friend, while working at KUTOTEN, a chai shop specializing in catering, at events and exhibitions. The air of calmness between the two of them is relaxing.

Friday, April 4 Kensuke Nishio

On the third day, Mr. Nishio, director of "BEAMS Creative," participated in the event. Ms. Nishio joined BEAMS in 1993 as a sales representative, and later worked as a buyer for "International BEAMS" and "BEAMS Men's Casual" while serving as the director of "VAPORIZE (2001-2024 end)". Currently, at "BEAMS Creative", I am in charge of product planning and direction, focusing on B to B with other companies and brands.

April 5 (Sat) Daiki&Jun

These two are on the last day of the event; Daiki offers sessions that use astrology and clairvoyance to decipher personal qualities and the rhythms of fortune. Jun joined Beams as a designer in 2018 after working for an editorial design and production company.

During the event, if you post a post with the hashtag "# Johnnie Walker Black Ruby," you will receive a coaster with laser engraving on the spot. I am very curious to taste the new "Johnnie Walker Black Ruby". You can stop by for a quick drink after work, or go there as the first stop of a drinking party. The easy accessibility of Shibuya makes it an easy place to visit. The event starts tomorrow, so don't miss it.

INFORMATION

THE WALKERS in BEAMS MEN SHIBUYA

Dates: April 1 (Tue), 2 (Wed), 4 (Fri), 5 (Sat) 19:00-22:00 (last order: 21:45)
Location: BEAMS MEN Shibuya 1F
Address: 1-15-1 Jinnan, Shibuya-ku, Tokyo 1F, 2F
Official online site

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