With the arrival of a new season, many people change their outfits. How about changing your feet to match your clothes?
Familiar brands are of course good, but since we are here, let me recommend this brand that debuted last year.
At first glance, these shoes may look simple and ordinary, but behind them is a story of outstanding technical skill and excellence.
BENEXY is a long-established footwear distributor that has been serving people's feet for more than 20 years through its footwear retail and repair business. They have now launched their own footwear brand, BENEXY.
I was told that they offer shoes with the three "B" keywords of "BASIC," "BORN FREE," and "BELIEF," so let's take a look at each of these keywords and see what they mean.
First, "BASIC". The basic design is supported by the genuine leather material that we have carefully selected.
The upper is made of Himeji steer leather, which has been tanned with a mixture of chrome and tannin and, in addition, lacquered to give it an unrefined look. It is a cowhide leather that combines suppleness and tension, and has excellent water and heat resistance.
The lining is made of pigskin from Sumida-ku, Tokyo, which has been renowned as one of the leading pigskin producing areas since the Meiji era. A lacquer finish is applied to prevent color fading on the socks while making them stain resistant. It also has excellent breathability.
Then, "BORN FREE". The insole is uniquely developed so that the foot can gain freedom. Microfiber suede and rubber cork are used, so the more you wear them, the more you get used to them, and they are also comfortable and steam-free.
In addition, the insole provides full arch support through joint development with experts. We have devised designs to fit a variety of people's feet.
Finally, "BELIEF". For example, for the development of the original outsole, we have appointed a manufacturer in Nagata, Kobe, who has been engaged in reliable shoemaking based on specialized technology and experience for more than half a century.
The outsole produced by the company is grip-oriented and soft. The outsole is made of 60-degree rubber, which is almost the same hardness as a car tire.
BENEXY's shoes are supported by such meticulous attention to detail, and the designs are also very elaborate.
Let us introduce you to each of these models.
360/Sanrokumaru
The "360" is named after the four seasons of spring, summer, fall, and winter, or 360 days of enjoyment. These "hybrid lace-up shoes" incorporate sneaker specifications into the heel of an external shuttlecock style shoe.
270/Niinanamaru
Named "270" because it can be enjoyed for three seasons (spring, summer, and fall), or 270 days. The clog is characterized by an elegant look that can also be used for formal occasions. It is the ultimate "minimal basic clog" that also pursues comfort.
180/Ichi-Hachimaru
The "180" is named after the two seasons of spring and summer, or 180 days of enjoyment. The "Stylish Comfort Sandal" is a design with a strong presence that can be incorporated into fashion in any way depending on the socks you wear. The upper's hook-and-loop fastener allows the fit to be adjusted.
In addition, here is a model that will go on sale this season.
300/sanmarumaru
120/ 1,000,000 yen
I'd love to go into detail, but I'm actually working on an article on Huinam; look for a snapshot article by four pundits to be published later this week.
The lineup is so complete despite the fact that it has just debuted. This is largely due to the wisdom that the company has accumulated over the years.
And our desire to deliver better shoes to our customers extends to services such as these.
First of all, sizing. Normally, people choose shoes based on their foot size, but BENEXY offers "SLIM" and "RELAX" foot width options.
In addition, the customer can freely choose whether or not to install "mudguards" and can even select the color of the mudguards. This is a great service for those who want to make their feet the star of the show.
Sandals and clog-type models can also be fitted with an additional "back strap". By attaching a back strap, the shoes can be worn when driving, walking, working, or in other situations where you need to step firmly on your feet.
Of course, repairs can be made, and any problems that come up during use can be resolved by the dedicated Repair Factory.
Not only footwear, but also socks are available. Based on the Tabi Shoes type socks developed by Taiko Corporation of Nagano, which has been in business for more than 70 years, these socks have enhanced pressure and arch support functions.
They are available in two lengths, ankle length and crew length, and in 10 different colors.
In fact, what we have described so far is only a small part of the brand's commitment. If you would like to know more, please feel free to contact us.Official SiteTake a look at the
Although BENEXY is still relatively unrecognized, there is no other footwear brand that takes the wearer's feet into consideration to such an extent. We hope you will take note of it.
