Hip runners practice! A methodology to wear a champion when running. | news

Authentic athletic wear loved by a wide range of people of all agesChampionThe new collection of high-function activewear from the "M" brand is now available. Hip runners who have a lot to say about clothing and gear actually wore the clothes and verified their function and design through running.

The meeting place was "TOTOKEN". The members who gathered are shown here.

Back row, from left: Kazunori Yamanobe (creative director), Kanji Yamanobe (creative director), Hideaki Makino (fashion running advisor), Hideki Fujikawa (beautician), Ryuji Kamiyama (artist)
Front row, from left: Issei Enomoto (writer), Maiko Yoshida (sports model), Haruka Koyama (model/athlete), Minami Hoshi (model/challenger), Hiroshi Yamamoto (deputy editor of Huinum)

There are hard-core runners who run hard, and there are fun runners who enjoy a more relaxed stance. While everyone has their own unique approach to running, they all share the common goal of incorporating running into their daily lives in a way that is unique to them.

A variety of functions that support comfortable running and a fashionable design.

The men wore an item made of a cotton-polyester blend. The surface has been given a special wash finish, giving it a vintage faded look and feel.

The reverse side is made of polyester with quick-drying, heat-blocking, and contact cooling functions. The cool feeling when it touches the skin makes it suitable for running in hot weather.

The women wore items made of environmentally friendly 100% recycled polyester. It is quick-drying, UV-protective, and keeps the wearer comfortable for long periods of time while running.

A light run along the Sumida River!

After some preparation exercise, I immediately started running! We headed for the promenade along the Sumida River, not far from Token.

short sleeve t-shirt ￥4,620
SHORT SLEEVE T-SHIRT ￥3,190
SHORTS ￥3,850
LONG PANTS ￥7,150

The weather on this day was clear and sunny. Although the temperature is not so high, it feels hot under the sun.

Members running along the promenade along the Sumida River while testing their "Champion" wear. The promenade along the Sumida River is wide, has no traffic lights, and offers excellent scenery. This course is always pleasant no matter how many times I run it.

Real voices of runners.

What did the runners feel after running in Champion's new activewear? We asked each of them what they thought.

Good texture. Comfortable to wear. Capabilities that exceed the imagination.

'Frankly, it was better than I could have imagined! It has the feel of old clothes, yet is light and soft. It has a freshness that I have not seen in sportswear until now. I have recently been interested in cotton/polyester blend fabrics, so it was perfect for my mood" (Hideaki Makino).

Comfortable and functional. Comfortable for both running and everyday use.

This material is very good. While it has functionality for running, it is also comfortable for everyday wear. I am more of a trail runner than a road runner, but I felt it could be used in a wide range of situations, such as daily trails and after-runs.

A "good combination" of cotton and polyester.

I didn't care about the functionality of materials until I started running. But now I realize the importance of sweat absorbency and quick-drying properties. The material of this wear is a good combination of cotton and polyester, and I think it is ideal for summer runs.

I agree with "the best of both worlds". It is so comfortable that I want to wear it 24 hours a day, not only when running, but also after taking a sauna, relaxing at home, and even when going to bed. I also like the simple design.

It is comfortable on the skin and keeps you comfortable even when you sweat.

I like the vintage look and the moderate looseness of the design. I don't like to get sweaty and sticky during summer runs, so it is important to have a good skin feel. This garment is comfortable and dry even when sweating and will come in handy in the coming season.

It fits in well with everyday life and works well for runs.

I'm not a serious runner, so I like to wear something I can run in as if it were my everyday clothes, rather than rigid sportswear. This is designed to blend in naturally with my daily life, and will be comfortable from the run to the after-run," says Maiko Yoshida.

The moment you put it on, you will feel comfortable.

It feels comfortable to the touch! You can feel the comfort the moment you put it on, and it keeps you dry even when you sweat while running. The simple, sophisticated design and understated logo also make a good impression.

The brand's appeal was reaffirmed.

Champion is a brand that I have been familiar with since I was a child. When I tried it on for the first time in a while, it brought back memories of when I started playing sports. It feels good on the skin and dries quickly. I realized once again that it is a good brand.

Champion's activewear combines functionality and fashion and blends in with various scenes in your lifestyle. We hope you will incorporate them into your daily activities, including running.