TYCOON running is finally open, a place where you can experience the current running scene firsthand.

In the recent running scene, cultural elements are indispensable. While based on cutting-edge functionality, the brand combines fashionability that is unmistakably sportswear, and visualizes the primitive act of running with a creative approach through beautiful art direction.

TYCOON running, a running culture store featuring many such cutting-edge sports manufacturers, has finally opened a street-level store on Spainzaka, Shibuya, after a pop-up at Shibuya PARCO.

In addition to the many brands such as ON, Hoka, and Salomon that have been gaining momentum in the running scene in recent years, there is also a selection of up-and-coming brands from Japan and abroad such as District Vision, Satisfy, Tanuki, and Mountain Marshall Arts. The selection of brands and items reflects the aesthetic eye of Takashi Imai, who serves as the director of the store.

In addition, the company intends to use the space as a community venue by holding regular running events and sessions. TYCOON running" is pushing running as a culture to a new stage. Let's keep an eye on the future development of TYCOON running.