LOVED ONE."
What is an important person (thing or thing)?
For this campaign, a stunning visual was created featuring eight people wearing the same collaborative shoes, four with a love for New Balance and four with a love for Pearly Gates. Each of the eight members speaks from his or her own perspective about "love," which is the theme of the product.
PROFILE
He formed Nulbarich in 2016. . He is the vocalist and the total producer of the band. He loves to wear "New Balance" on stage and in his private life. When he wears this brand, his coordination becomes more convincing, and when he wears them, he understands why they have been loved so much and his feet are happy. His uncompromising style is said to be in line with his ideal way of life.
. it has no form, and yet mankind has been pursuing this uncertain object for a long time.
. I believe that love is something that is felt through people and things.
No matter how convenient the world becomes, I would like to keep it that way.
PROFILE
She moved to Tokyo from Osaka and has been expanding her activities, mainly in modeling, stage performances, and video works. She is a regular wearer of "New Balance" sneakers, and in 2021 she will appear in New Balance brand content, expressing a strong presence and youthful dynamism.
My car
I inherited it last year from a senior I love,
The design is cute, and as a single person living alone, it is a very important part of my life, like a family member.
PROFILE
In his 40's, he moved from being editor-in-chief of "Kurashi no Techo" to an IT venture, and launched the web media "Kurashi no Kihon" (The Essentials of Life). He has continued to write about the joys and riches of living and working, as well as about learning, including the book, "Today, too, Be Careful. He has been wearing the brand's shoes since he first encountered the "1300" shoes by New Balance when he was a young man, and continues to wear them when he runs, one of his hobbies.
We love the future.
To love is to be thankful for everything , and to be grateful for everything,
A heart that learns without fear of trouble or sorrow.
. that tears flow naturally.
PROFILE
. a model, a cook, and a running community organizer. Sometimes as a performer, sometimes as a behind-the-scenes operator, she is active in seemingly different fields. They appear as models on the New Balance website and in advertisements, cater photo shoots and events, and support New Balance's efforts to help their community members run marathons.
Love is something that can make you and those around you happy.
I believe that by giving, we can make ourselves and others happy.
PROFILE
Born in Osaka, Japan. Nicknamed "Maenori," she has appeared in numerous magazines, commercials, and on television, becoming a charismatic and popular model for the women's magazine Story in her 40s, a cover model for HERS in her 50s, and still producing her own original brand at age 56. In her 50s, she was a cover model for HERS, and even today, at the age of 56, she is involved in a wide range of activities, including producing her own original brand. She has appeared in the catalogs of Pearly Gates for many years, and she and her husband are also private customers of the brand.
LOVED ONE is "family".
A family that can stand by each other's side at all times and trust each other for their health and happiness.
An absolute ally who believes in me and encourages me even when I fail at something and accepts all my good and bad qualities.
A family to whom you give your unselfish love, whom you truly need and cherish as if they were your own alter ego.
. we are always thankful to have you."
PROFILE
. a world-renowned photographer. He has been working on the SDGs in the new era, and is energetic about "diversity" that transcends race, nationality, and physical function. For many years, he has photographed the catalogs of Pearly Gates, capturing the brand's unique world of fantasy, pop, and traditional styles. Through his photographs, he brings out the charm of "Pearly Gates.
My "LOVED ONE" thing I cherish is "encounters".
I want to photograph every encounter and that is my life's work.
We believe that the photographs will be the brightest moments of the people we meet and will remain with us as works of art for the rest of our lives.
PROFILE
. She is active as a model in various fashion magazines. She has recently taken up golf, and wears "Pearly Gates" for her rounds, of course. The brand's fresh and healthy image fits well with the increasing number of beginners and female golfers, and the visual with Regina in 2021 symbolizes the positive and healthy world of "Pearly Gates".
Love means valuing the happiness of the other person more than your own.
. my feelings for my two cats and my family.
PROFILE
In 1989, he launched "Pearly Gates" and established himself as a golf wear brand from Japan. Pearly Gates has grown to become the No. 1 brand of golf wear as a result of its continuous pursuit of functionality as well as unique design.
When asked what my LOVED ONE is , it is too big a subject...,
However, it is true that I have met and parted with many people in my 60 years of life, and that is why I am where I am today.
We hope that through "Pearly Gates" people around the world can feel a little bit of love.
A series of superb and luxurious collaborations that transcend industry boundaries!
In addition to the collaboration with "New Balance," "Pearly Gates" will also develop various other initiatives. . "IDÉE," an interior design brand that offers furniture and sundries. LINE FRIENDS," which expresses emotions through characters. LOVOT," which allows users to enjoy communication with a healing robot. The concept movie featuring the nine-member multinational girl group "TWICE," which boasts overwhelming popularity in Japan, expresses the theme "LOVED ONE - an important person" for this year. The concept movie featuring TWICE, a nine-member multinational girl group that boasts overwhelming popularity in Japan, expresses the theme "LOVED ONE - the person you love.For more information, check the special site!
