FEATURE | TIE UP

Translated By DeepL

New Balance's THE CITY collection is a borderless way of working.
New Balance, New Work.

New Balance's THE CITY collection is a borderless way of working.

The "THE CITY" collection is sold exclusively at Sports Depot and Alpen as "daily wear for working adults" while retaining the New Balance brand philosophy. As the name suggests, the collection offers fashionable wear that can be used as street wear and functional wear that is typical of a sports brand. The collection has various possibilities as work wear, exercise wear, and daily wear, and is discussed by Mr. Miyamoto, who works as a PR person, but also works for a brand specializing in jackets, sometimes works at a restaurant specializing in spices, and sometimes runs a store and showroom, all while working without borders. We will explore the possibilities of this collection with Tetsuaki Miyamoto, the representative of "Spice.

I always wear a pair of "New Balance" on my business trips.

Do you think of "New Balance" as a shoe brand?

That's right. When I first started working at the company, Classico Italia was in full swing and dress style was the norm for me, and I was all about slim-fitting shoes, so I was resistant to voluminous shoes like "New Balance". Of course, I learned about the appeal of "New Balance" from my seniors when I started working at a select store, and I wore them when I was a student. Later, as fashion changed, there came a time when I could tolerate the voluminous shoes.

After that, you seem to be crazy about them, so much so that you often wear them in your private life.

I have large feet and have had a hard time choosing the right shoes, but the biggest appeal of "New Balance" shoes is their overwhelming ease of wear. I don't get tired even after wearing them for long periods of time, I can go for a run without changing, and they are durable enough not to get messed up in the rain. They can also be used as a substitute for leather shoes to go with a setup, so I always brought a pair of "New Balance" with me on business trips where I wanted to reduce my luggage as much as possible. They have a wide range of uses, and are now an indispensable pair for my lifestyle.

New Balance" is different from a fashion brand in terms of its history, which started with orthopedic shoes, isn't it? How about the jacket and pants set-up from New Balance's apparel line "THE CITY"?

Fashion is perceived in different ways, but in my mind, this set-up gives a sporty impression from the material, design, and details. In fact, when I tried it on, it was soft and easy to move around in.

The innerwear is cut and sewn.

Initially, I had also envisioned a checked shirt, but considering the design of the set-up and the fact that the footwear would be sneakers, I thought it would be a great match with a cut-and-sew. The brown color of this item goes well with a variety of colors, and I had planned to match another color for personal preference, but when I imagined the background of the creation of this set-up, I came to the conclusion that simple was better, and a white T was chosen.

I was impressed by the gold color of the matching glasses and watch.

I think a white T is sufficient, but for me it would be too monotonous. I wanted to express my personality in fashion, even if only a little, so I decided to match brown with gold. I use either gold or silver for watches, glasses, and accessories, depending on the outfit of the day, but in this case, when I saw this color, I immediately decided on gold. I thought it would be more enjoyable to wear this outfit if I could incorporate one style, not just accessories, that expresses my personality.

It is stretchy and easy to ride in the car.

The set-up can be used for both business and casual wear.

I think some people will use this setup for business occasions, but most will probably wear it simply. I think this jacket has a narrow lapel width, making it easy for anyone to wear, and the design is very defensible. I feel that the versatility of the design is similar to that of the 993 sneaker.

INFORMATION

New Balance Japan Customer Service Center

Phone: 0120-85-7120
Sports Depot・Alpine official mail order

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