FEATURE | TIE UP

Translated By DeepL

New Balance's THE CITY collection is a borderless way of working.
New Balance, New Work.

New Balance's THE CITY collection is a borderless way of working.

The "THE CITY" collection is sold exclusively at Sports Depot and Alpen as "daily wear for working adults" while retaining the New Balance brand philosophy. As the name suggests, the collection offers fashionable wear that can be used as street wear and functional wear that is typical of a sports brand. The collection has various possibilities as work wear, exercise wear, and daily wear, and is discussed by Mr. Miyamoto, who works as a PR person, but also works for a brand specializing in jackets, sometimes works at a restaurant specializing in spices, and sometimes runs a store and showroom, all while working without borders. We will explore the possibilities of this collection with Tetsuaki Miyamoto, the representative of "Spice.

PROFILE

Tetsuaki Miyamoto

Born in 1983. After working for a major select store for about 11 years, he became independent. He is the representative of "MIYAMOTO SPICE," which promotes all genres of fashion, furniture, lifestyle goods, and artists. He occasionally goes to "Epice GINZA," a restaurant in Higashi-Ginza, for culinary training. He operates an appointment-only showroom and store, "BLANDET SHOWROOM & STORE.
Instagram: @blandet_tokyo

With spices, blends and hygge.

THE CITY Knit City Jacket ¥15,180, THE CITY Long Sleeve T-Shirt ¥5,500, THE CITY Knit Skinny Fit Pants ¥11,000, Shoes U574 ¥11,990 (all from New Balance Japan Customer Service), other private collection Balance Japan Customer Service Center), other personal effects

Today we visited the showroom and store "BLANDET SHOWROOM & STORE," which is genre-less in a good sense.

I don't have a concept of genres in my mind, and I find it interesting to "mix" (blend) food, fashion, furniture, and everything else. Blending" is different from "mixing," in that it is not a jumbled mixture, but rather a mixture that brings out the characteristics and individuality of each item, creating something completely different and new.

How did you come into contact with the world of spices?

When I was a company employee, I spent my weekends training in Japanese cuisine, but I enjoyed cooking so much that I decided to leave the company due to its business structure. However, I did not want to become a chef, but I wanted to learn something new. By chance, I was able to study at Epice Ginza, a restaurant in Ginza where a spice blending specialist is the owner-chef, and the spice dishes I was allowed to try there were so delicious. Spices have a strong image of being stimulants, but they also have a face of being natural ingredients for health. I learned about this new aspect along with its delicious taste and found it very interesting that there is such an unknown world out there.

The company's theme is "SPICE UP OUR LIFE.

There is an axis of how we can enjoy our lives, and we are working on the theme of mixing for this purpose. The same is true for the form of this place, BLANDET SHOWROOM & STORE. BLANDET" means "to mix" in Danish, and we operate it as an appointment-only showroom and store, but it can also be a showroom, a store, a studio, a gallery, etc. It can change its form in various ways. It can also be a showroom, a shop, a studio, a gallery, etc. It changes in various ways. We hope that this place will be a place where friends, acquaintances, and customers from various industries and professions can mix and mingle, where new encounters will be made and new things and happenings will take place.

Danish is very rare.

I have a strong connection with Denmark. I have been to Denmark every year for work, and I felt "hygge" firsthand. Hygge" means to enjoy spending time with family, friends, and loved ones in a comfortable time and space, and Danish people put a lot of effort into this. For example, in winter, when it is cold and the sun goes down early, people spend a lot of time at home, so they spend a lot of money on chairs for relaxing. In this way, it is said that Scandinavian design has been cultivated based on Hygge. Denmark is a country that has an insatiable appetite for enjoying life, and I was very attracted to this philosophy, and I felt it had something in common with "blending. Blending is also about having a good time.

INFORMATION

New Balance Japan Customer Service Center

Phone: 0120-85-7120
Sports Depot・Alpine official mail order

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