A new book on BEAMS, edited with director Motoki Yoshikawa. Chapter 1: "TANY of IMA:ZINE and the styling

BEAMS will establish the seasonal theme of "URBAN ACTIVITY LABO" for the fall/winter 2022 season. How should we go about capturing the wide variety of clothes created from the "imaginary laboratory for urban activities"? We explore how with Motoki Yoshikawa, director of the men's casual department.
For this issue, we invited TANY (Atsuto Tani) of Osaka's IMA:ZINE, a close friend of Mr. Yoshikawa's, to talk about the appeal of items and current trends, with a focus on this season's styling at BEAMS.

Photo_Masashi Ura
Text_Yuichiro Tsuji
Edit_Yuri Sudo

PROFILE

Motoki Yoshikawa

After joining "BEAMS" in 2001 and gaining experience as a store staff, he became a buyer of men's casual wear in 2012, and in 2015, he was appointed chief buyer and currently serves as director. He and Mr. Tani have been close friends since their days as buyers, and they "spent more time together than family" drinking every day after work.
Instagram: @yoshikawamotoki

PROFILE

TANY (Atsuto Tani)

After working as a sales representative and press at "BEAMS" in the Kansai area, he moved to Tokyo in 2013. After leaving "BEAMS" in 2017, he participated in the launch of the select store "IMA:ZINE" in Nakatsu, Osaka. . He is currently in charge of direction and buying. He is the same age as Mr. Yoshikawa.
Instagram: @taniatsuhito