A new book on the dismantling of BEAMS, edited with director Motoki Yoshikawa. Chapter 6: "A Look Back at Y2K Culture with Naotake Magara

Fashion in the 2000s is once again on the rise. This season's BEAMS collection is also based on the theme of "Y2K" and focuses on the culture of the 2000s, which emerged after the 1990s. What kind of behind-the-scenes stories can be found in the clothes that have been created in this way? Together with Motoki Yoshikawa, director of the men's casual department, we explore the strategies for this season's original items.
Our guest this time is Mr. Naotake Magara of "A-1 CLOTHING", who has long been a leader of the Harajuku fashion and street scene, and will discuss the culture of the 2000s that emerged after the 90s, looking back on those days and digging deeper into this season's "BEAMS" items.

Photo_Houmi Sakata
Text_Yuichiro Tsuji
Video Director_Udai
Edit_Yuri Sudo

BEAMS MAY LOOK

In contrast to April's lineup of technical wear that symbolized "Y2K," May's lineup features American casual items, the very essence of the "BEAMS" brand. The 2000's fashion, which was filled with various essences such as "street," "tech," and "mode," was interpreted in the "BEAMS" style and revisited in the modern age. The items are interpreted in the "BEAMS" style and revived in the modern age, with attention paid not only to design and fit, but also to detailed gimmicks. The items are modern, brushed-up "clothes you want to wear now".

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PROFILE

Hisatake Shigara

Since the 1990s, he has been active as a buyer and director for stores and brands such as "VINTAGE KING," "real mad HECTIC," and "MASTERPIECE. In 2011, he launched "M.V.P.," which incorporates elements of work, military, and outdoor clothing with his unique interpretation. He also launched the select store "A-1 CLOTHING" at the same time.
Instagram: @magachin

PROFILE

Motoki Yoshikawa

After joining BEAMS in 2001 and gaining experience as a store staff member, he became a buyer of men's casual wear in 2012, and was promoted to chief buyer in 2015, where he currently serves as director.
Instagram: @yoshikawamotoki