The attention is so high that advance reservations are sold out. Apollo Bagel, which draws a lineup of customers in New York, will hold its first pop-up in Japan.

It is often said that people in Japan like to wait in line and people overseas don't like to wait in line, but there is a bagel shop in the U.S. where people are always waiting in line. The name of the shop is Apollo Bagels.

Founded in New York in 2020, the first store opened in 2023, and since then it has attracted attention as a popular store with long lines of customers before it opens, and is now so popular that it has seven stores in the city. The store will hold its first pop-up in Japan.

The most distinctive feature of Apollo Bagel, which will be brought to Japan by DEAN & DELUCA, is that it is made from sourdough. 24 hours after fermentation, each bagel is formed by hand, boiled every morning using traditional methods, and baked in the oven.

The result is a light texture that is both crispy and chunky. The fact that the bagel is cut in half also helps. It looks beautiful and feels somewhat lighter in the mouth. Speaking of bagels, they have a lumpy shape and give the impression of being heavy and heavy on the stomach after eating, but the Apollo Bagel gives you no such impression.

Tomato & Cream Cheese ¥864

Smoked Salmon & Cream Cheese ¥1,512

White Fish Salad ¥1,296

Anbutter ¥648

There are three bagel choices for the sandwiches: plain, sesame, and everything. They can also be purchased individually for TP9T378 each.

There are four types of bagels on the menu. The lineup includes the classic smoked salmon & cream cheese bagel, a simple yet profound tomato & cream cheese, and a Japan-only version with anko (red bean paste) butter. There is a choice of three types of bagels used for the sandwiches, which can also be purchased individually.

In addition, a collaboration item commemorating the pop-up will appear among the apparel items that are also popular locally. The items will be sold in stores on a first-come, first-served basis, and will also be available on the official Dean & Deluca online store.Lottery sales are also being accepted.It is.

The location is Marunouchi, the first Dean & Deluca store in Japan. Joey Scalabrino, founder and baker of Apollo Bagel, will be in the store on the day of the event.

We had been accepting reservations for bagels, but they were sold out due to popular demand, and only first-come, first-served orders will be accepted on the day of the event. Joey's comment is in the mail, so if this comment strikes a chord with you, please get up early and go. It will be very American and fun to have bagels for brunch.

I grew up in Manhattan, and as a teenager I would often stop by the DEAN & DELUCA main store on Prince Street while skateboarding through Soho. Sometimes I would go in for soup or a sandwich, and sometimes the staff at the counter, who had become familiar with my face, would quietly feed me on days when I didn't have any money.
Eventually, curiosity led to cooking, and cooking led to travel. The Japan I encountered along the way had a profound impact on my approach to work. The attention to detail, the concern for detail, and the serenity in the midst of a busy city.
In 2023 we launched Apollo Bagels. We feel that bagels, the iconic food of New York City, deserve to be made with the same care and respect that Tokyo artisans pour into their daily bread.
Bringing Apollo to Tokyo and with DEAN & DELUCA is like the closing of a circle.
In Tokyo, we bake bagels the same way we do in New York. I will be there for three days, starting early in the morning, baking by hand, in small batches, until all the bagels for the day are sold out. Please come and see me.