The new season of BEAMS HARAJUKU has begun. This year's theme is alternative.

which operates stores nationwide.BEAMS (BEAMS)In the "HARAJUKU BEAMS" category, the flagship store "BEAMS HARAJUKU" is a special place that expresses what "BEAMS" wants to do and what it is looking forward to in that season. In the past, various initiatives have been undertaken, including the production of a tabloid distributed exclusively there and the launch of a special website titled "HARAJUKU BEAMS.

A visual book produced under the theme of alternatives.

The street behind BEAMS HARAJUKU is also covered in the visual book of BEAMS.

This season, under the theme of "alternative," a visual book was created to express the trends and styles that BEAMS wants to transmit. Based on this, the items sold at BEAMS HARAJUKU will also undergo a transformation. However, BEAMS Harajuku is currently closed due to Corona. Please wait for its unveiling. When the store opens, this visual book will be given away exclusively to those who purchase items at the store.

The magazine is published every Friday.this way (direction close to the speaker or towards the speaker)It will also be uploaded on the website. The first article, published last week, is a fashion story that incorporates the essence of the 70's, which is the focus of BEAMS, and is created and expressed around original BEAMS clothing.

The re-opening date for BEAMS HARAJUKU has not yet been set, but judging from this visual, it looks like it would be best to save your appetite until then. Get ready to splurge.