New Balance has a strong sneaker image, but in recent years it seems to have strengthened its presence in the soccer market.
When I watch soccer games on TV, I increasingly see the "NB" logo on the uniforms worn by the players.
New Balance has announced that it will become the official kit supplier of AS Roma, a prestigious Serie A team, starting next season. The company will provide uniforms and training wear for players and coaches.
The company has been a supplier to Liverpool, Sevilla, Porto, and domestically to FC Tokyo and Sagan Tosu, but this is the first time it has signed a contract with an Italian club.
The two sides then announced the conclusion of the Big Deal through an AR filter game created for Instagram. The filter is designed to allow visitors to enjoy the game while experiencing the streets of Rome.
Adidas, NIKE, and PUMA have dominated the kit supplier market for some time, but will New Balance be able to break into the market? We will be keeping a close eye on the future trends.
