Sento (public bathhouse) is a traditional Japanese culture. All over the country, sentou have supported our lives as a place for healing the body and soul and as a community spot.
However, as lifestyles change, the trend away from public bathhouses is accelerating. This is not to say that they will disappear completely, but their number continues to decline year by year.
BEAMS JAPAN" and "Milk Soap Kyoshinsha Co., Ltd." were launched to solve such issues. From January to February 2019, the two companies held the "Sento no Susume," an event to promote the enjoyment of sento (public bathhouses). .
This time, the second part of the project, "Sento no Susume. 2021," is launched. The exterior, interior, and even the murals of Kotobuki, a public bathhouse in Higashi Ueno, Tokyo, will be covered with illustrations by Mari Yamazaki, the author of "Thermae Romae" and "Olympia Cyclos".
Under the theme of exercise and baths, the walls of the bathhouse will be decorated with illustrations of six sports events (wheelchair basketball, sport climbing, javelin throw, surfing, judo, and volleyball) combined with bath tubs and tenugui (hand towels).
In addition, a curtain printed with Mari Yamazaki's handwritten "Sento no Susume. . In addition, a curtain printed with handwritten characters by Mari Yamazaki, "Sento no Susume 2021," will be hung in front of the eaves of the building, and various decorations in the store will be changed to "Sento no Susume 2021" specifications.
. Also available are goods featuring illustrations drawn by Mari Yamazaki for "Sento no Susume. 2021. . First, please take a look at the look taken at "Kotobuki Yu".
The lineup includes graphic T's, hand towels, drawstring bags, and zip cases and hot water tubs decorated with milk soap packages.
All of them are tasteful items with relaxed shoulders, and you are likely to pick them up. The reasonable prices are also a nice touch, just like sento goods.
Mari Yamazaki's sento painting will be displayed until September 15 (Wed.). The goods are on sale at "BEAMS JAPAN" stores, a special corner at "BEAMS STREET UMEDA", and the official online store.
