NEWS

Translated By DeepL

Culture is more accelerated. Mangato Beams is relaunching pop culture in all directions.

Mangato Beams T" was born in 2008 as a T-shirt label based on manga and anime. This label was born too early, but we took a break for a while. We decided to take it seriously. Starting this season, it will be re-launched under a new name, "Mangaart Beams.

From now on, it seems that BEAMS will rediscover Japanese pop culture, including not only manga and anime, but also video games, idols, theater, and television, from a unique "BEAMS" perspective. This enthusiasm is evident in the statements.

BE-POP
I want to fill the world with interesting things and things I like.
Because a world surrounded by things you love is sure to be fun.
To color lives and people with pop culture.
That should give you the strength to live in this world.
Be a pop, live with pop.

This statement was made by Nobuyuki Sakuma, a TV producer who has worked on many popular programs. As the word "pop" is repeated, it is very much like what was called a subculture in the past, but is now something that everyone enjoys.

The logo was conceived by graphic designer and art director Shun Sasaki. Red, which he says represents the hero, royalty, and legend, is also treated as a key color as "MANGART BEAMS RED.

The first part of the relaunch project was a collaboration with the VTuber office "Hololive Productions". If you are interested in this product, it will be on sale at events and other venues.Special SiteCheck it out at Look forward to future collaborations with "Comedy Manga Dojo" and "Ghost in the Shell S.A.C_2045" in the future.

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