The long-awaited new release from New Balance's Made in USA collection, the 990v6, is finally here.

How many sneaker freaks were eagerly awaiting this announcement?

New Balance's "Made in USA" collection has been updated for 13 generations. The latest addition to the collection, the "New Balance Made in USA 990v6," will be released on November 4 (Friday).

New Balance Made in USA 990v6 ¥36,300

The 990 Series made its debut in 1982 as an off-road running shoe with the vivid copy "990 out of 1000. In the 990 Series, the midfoot saddle that crosses the instep is removed, and pigskin suede and synthetic leather overlays are placed in a flowing pattern from heel to toe. The classic mesh upper is retained for a more modern and sporty look.

The point is not only in the design. By adopting the "FuelCell" midsole material used in running shoes, cushioning, rebound elasticity, and lightweight properties have been updated. The "990 series" has always had a reputation for its lightweight comfort, and you can see for yourself how the functionality has improved.

With the release comes the launch of the "Runners Aren't Normal" campaign, a reimagining of the brand's archival advertisements and produced through a contemporary lens. The campaign showcases the superior design and functionality of the New Balance Made in USA 990v6, which can be worn as both a sneaker and a performance shoe.

This title, which is expected to be hotly contested, will be available at select stores, including T-House New Balance. To apply for the lottery, please contactthis way (direction close to the speaker or towards the speaker)The first time you do it, you'll be in a bad mood.