Heritage sublimated into modernity . A pop-up focusing on New Balance lifestyle apparel will be held at the Harajuku store.

New Balance" continues to express its authenticity not only in its shoes but also in its apparel. To express this world view, a pop-up focusing on this season's lifestyle apparel will be held at "New Balance Harajuku" from March 23 (Thu.).

NB Athletics Warped Classics Sweat Hoodie ¥9,350

NB Athletics Icono Sweat Crew ¥9,350

NB Athletics NB Sports Club Jacket ¥12,100

NB Athletics NB Sports Club Short Sleeve T-Shirt ¥4,400

New Balance's lifestyle apparel category has adopted "Classic is New" as its communication theme for this season. The lineup at the event included a wide variety of items that pay homage to the brand's heritage, such as college-style sweatshirts inspired by archives and T-shirts with graphics from the 1990s. All of these items have a modern, relaxed silhouette that will allow you to wear them without stress.

In addition, those who respond to a questionnaire will receive an original drink at the café space on the 4th floor. In addition, archived apparel will be on display, so this is a great opportunity to experience the past and present of "New Balance.