Do you like basketball...? Amuse and BEAMS Sports have launched an irregular athlete project! The first project will involve Yuki Togashi.

Looking around the world, we see many attempts to cross borders, but in the fashion industry, it seems to be more active than ever.

Among them, "BEAMS" is well versed in a variety of genres, but also transcends the boundaries of these genres and introduces new culture. This news is a good example. Let us introduce you to it below.

“BEAMS SPORTSThe brand "☆" is a cross between sports and fashion, producing a sports culture that can be enjoyed by everyone. This time, we will introduce a new brand, "Athletes' Fashion", which is managed by professional athletes.amuse. and teamed up to launch a new Athlete Project with the goal of expanding the value of athletes and their activities.

The star of the first installment is a basketball player who served as national captain at the FIBA Basketball World Cup 2023, which recently took Japan by storm!Yuki TogashiIt is.

This time, the content is said to create a culture and community around basketball, and it's calledHOOPVAN." As the project name suggests, the original vehicle will travel around the country, holding a variety of events on an irregular basis, with the first event to be held at KITAYA PARK (Shibuya Ward's Chatan Park) on Saturday, September 30.

Various activities will be held, including a free-throw challenge that anyone can participate in, live silk-screening demonstrations, and more. Participants in the Free Throw Challenge will also receive original novelty goods on a first-come, first-served basis. Whether you are a beginner, an experienced player, or someone who used to know a little bit about basketball, we hope you will join us!

For more details, please see the information.

. Finally, please read the comments from Togashi on the occasion of the launch of the project.

Amuse, to which I belong, is launching a new athlete project in order to expand the field of activities for athletes. BEAMS SPORTS and Amuse have teamed up as partners in this project, and as the first athlete, I, Yuki Togashi, will work on the new challenge "HOOPVAN".
First of all, through basketball, we would like to bring people to experience and enjoy the sport, and at the same time, we would like to deliver a new sense of value and a different kind of coolness and excitement to the sport.
I myself am very much looking forward to seeing what we can do in the future, starting with this athlete project, and how we can create a movement that transcends the boundaries of competition!