The theme of the brand is "the clothes that connoisseurs wear," and a new brand "Tsuu" will make its debut in the fall/winter 2023 season.

The word "Tsu" means to have a thorough knowledge of a certain thing.

The new brand was born from these words, and is based on the theme of "the kind of clothes that connoisseurs wear" (通な人).Tsuu (tsuu)The "M" is now starting in the fall/winter of 2023.

The debut collection features items with military elements, with coyote and black as key colors.

The CPO shirt in cotton wool (¥55,000), flared silhouette pants in the same material that can be worn as a set-up (¥48,400), sweatshirt with elbow patches (¥33,000), and knit cap made of lamb's wool mixed with cashmere (¥19,800). All of the four items are made in Japan.

The simple, unmatched design allows you to match it with items you already own, or to coordinate it with a total look.

Since it is suddenly getting cold, I think it would be nice to wear outerwear with the setup.

HOUYHNHNM has also created a feature article with a different angle from this look. We hope you will enjoy it as well.