Bringing the rich sensibility of art to running. New Balance extends the sport.

Culture is a mixture of various elements that grows and develops. New Balance, whose identity is "the intersection of sports and culture," proposes a fusion of run and art. Under the theme of "running wearing art," a collection of running wear incorporating works by the design and art unit "GOO CHOKI PAR" has been released. Here is a report on the launch event and an interview with GOO CHOKI PAR, who also held a solo exhibition to unveil new works drawn exclusively for New Balance.

Photo_Rikuya Shida
Text_Shogo Komatsu
Edit_Hiroshi Yamamoto

日々の暮らしを豊かにするために。

“Amplify of Sport（スポーツの拡張）”から発展し生まれた〈ニューバランス〉と「GOO CHOKI PAR」のコラボレーション。ランニング・ファッション・アート、どれもライフスタイルを豊かにし、ひととのつながりを深めます。このランニングアパレルコレクションを着用して走ったり街で過ごしたり、心にゆとりのある毎日を過ごしてみるのはいかがでしょうか。