Culture is a mixture of various elements that grows and develops. New Balance, whose identity is "the intersection of sports and culture," proposes a fusion of run and art. Under the theme of "running wearing art," a collection of running wear incorporating works by the design and art unit "GOO CHOKI PAR" has been released. Here is a report on the launch event and an interview with GOO CHOKI PAR, who also held a solo exhibition to unveil new works drawn exclusively for New Balance.
"New Balance" and "GOO CHOKI" were born out of the "Amplify of Sport" concept. PAR" collaboration. Running, fashion, and art all enrich our lifestyles and deepen our connections with others. How about wearing this running apparel collection to run, spend time in the city, and spend your days with a relaxed mind?
*Pop-ups are currently being held at ATMOS Shinjuku, BEAMS MEN Shibuya, NICANDO Tokyo, and ST TOKYO!
