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Translated By DeepL

Tissot, which opened a flagship store in Ginza, and Daisuke Nasu met.
Daisuke Nasu meets TISSOT

Tissot, which opened a flagship store in Ginza, and Daisuke Nasu met.

This January, Tissot opened its first flagship store in Japan in Ginza. Mr. Daisuke Nasu visited this store to look for a new watch. Mr. Nasu is a leading Japanese soccer player who has been active at the forefront of the sport for 18 years, including the Athens Olympics where he wore the captain's mark, but in fact he is a well-known watch lover.

The first-ever restaurant is full of entertainment.

The first flagship store in Japan was also impressive to Mr. Nasu, as was the store itself. Among the wood-based global design concept, the "Tissot L'atelier," the first of its kind in the world, is particularly noteworthy. The Tissot Latte L'Atelier is a corner that provides "convenient" services such as watch checkups.

The display is also elaborate, with a free-access display that allows visitors to see the clock up close, rather than through a glass case, and a display featuring the vaults of the "Swiss Bank," which is the pride of Switzerland as a financial powerhouse.

The Tissot L'Atelier counter, which is being presented for the first time in the world. Staff from the boutique, who have undergone rigorous training in their home country, will check up watches, fill frames, and personalize straps on the spot.

I was fascinated not only by the "vault" display, but also by the huge LED monitor at the entrance of the boutique that shows Tissot's main factory. There are many tricks to entertain customers in this store. It's a place where you can really feel the entertainment."

What you cannot pass by is a skeleton elevator that also serves as an exhibition space. As Mr. Nasu boarded the elevator, he murmured, "It's the near future, it's the near future.

INFORMATION

Tissot Boutique Ginza

Address: B1F, Nicolas G. Hayek Center, 7-9-18 Ginza, Chuo-ku, Tokyo
Hours: 11:00 - 20:00 (Sunday and holidays - 19:00)
Phone: 03-6254-5321
Official Site

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