FEATURE | TIE UP

Translated By DeepL

A necessity for urban life. Lutecia brings a sense of exuberance and lightness to everyday life.
Make a Scenery with LUTECIA

A necessity for urban life. Lutecia brings a sense of exuberance and lightness to everyday life.

The LUTECIA from the French-born car brand RENAULT is a car that enjoys high popularity in Europe. It has many attractive features, such as cool car design, high-quality interior, and powerful driving performance. But why does it satisfy people? We explore the answer with Yoji Hirayama, director of the PR office "HEMT PR. It feels good to drive through the city," says Mr. Hirayama. Let's follow his day in the city and find out what makes Lutecia so appealing.

  • Photo_Shota Kikuchi
  • Text_Yuichiro Tsuji
  • Edit_Yosuke Ishii
  • Special Thanks_Forbidden Fruit, Staple Room

Anyway, meet people. Relationships are really important.

Lutecia" arrived at "HEMT PR" in Tokyo, about an hour away from Kanagawa. As soon as he arrived at the office, Mr. Hirayama got down to work.

My values have changed since I became independent from my previous job. When I was working at a boutique, I was promoting the clothes we carried in our own store, but now my job is to raise awareness of the brands whose clothes we sell. So even though it is the same PR, what we do is a little different. Now that we are providing complete services, I try my best every day to do more than what the clients want.

In the 10 years that have passed since he became independent, Mr. Hirayama continues, "What I have gained has been significant.

Looking back over the past 10 years, I think that products change with the times, and as sales methods change, so do the ways customers buy. I feel once again that there are various PR methods to respond to these changes, and that it is our job to find a method that fits the needs of our customers. As we responded to these requests one by one, I think we came up with various values and ideas. Of course, I did not discover them all on my own, but only because of the wisdom of the people involved. I would then propose new ideas from different angles in my new work. Such an approach is a completely different approach from the one I took at my previous job, so it is very exciting.

Mr. Hirayama's secret to his work is to "just meet people. He says it is "to meet people anyway.

I try to meet with people I have worked with before, of course, but I also like to meet new people as often as I have the chance. Many stylists I have never met before contact me to lease their work, so no matter how busy I am, I always try to meet them at least once. You never know unless you meet them. We talk, and from there new connections are made. And the next time they come back, it could be a project that makes them happy. That's why I work while thinking about the future. Because relationships are really important.

INFORMATION

Renault Japan

Renault LUTECIA
2,569,000~ (Manufacturer's suggested retail price)

Overall length x overall width x overall height (mm): 4,075 x 1,725 x 1,470
Engine type: Turbocharged in-cylinder direct injection In-line 4-cylinder DOHC 16 valves
Total displacement: 1.333L
Maximum output (ECE): 96kW (131ps*1)/5,000rpm
Maximum torque (ECE): 240N-m (24.5kgm*1)/1,600rpm
Transmission: Electronically controlled 7-speed AT (7EDC)
Fuel used: Unleaded premium gasoline

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080-2349-8056
Instagram:@kindankajitsu

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