FEATURE | TIE UP

Translated By DeepL

A necessity for urban life. Lutecia brings a sense of exuberance and lightness to everyday life.
Make a Scenery with LUTECIA

A necessity for urban life. Lutecia brings a sense of exuberance and lightness to everyday life.

The LUTECIA from the French-born car brand RENAULT is a car that enjoys high popularity in Europe. It has many attractive features, such as cool car design, high-quality interior, and powerful driving performance. But why does it satisfy people? We explore the answer with Yoji Hirayama, director of the PR office "HEMT PR. It feels good to drive through the city," says Mr. Hirayama. Let's follow his day in the city and find out what makes Lutecia so appealing.

  • Photo_Shota Kikuchi
  • Text_Yuichiro Tsuji
  • Edit_Yosuke Ishii
  • Special Thanks_Forbidden Fruit, Staple Room

Staple Room" is tinted with a mellow and calm mood.

Now, Mr. Hirayama has arrived at today's final destination. What kind of place is this?

It is a rental studio in Kagurazaka called "Staple Room. The director of this studio, Tsuyoshi Iwanishi, is a long-time acquaintance of mine, and he is also a furniture and renovation craftsman. The fixtures in our office were also ordered by Mr. Iwanishi.

The room is illuminated by the bright sunlight before dusk. According to Mr. Hirayama, Mr. Iwanishi studied abroad in the U.S. when he was a student, and the experiences and views he gained there are fully utilized in this studio and the furniture that is created. After that, Mr. Iwanishi gained experience at a store dealing in old lumber and building materials before setting up his own business.

All the doors and windows are open, and the pleasant spring air fills the room. Just by being in the room, one's mood is tinted with a mellow and calm mood.

Today we had a meeting to discuss the new fixtures to be ordered. According to Mr. Iwanishi, "I am good at solving customers' problems about furniture and remodeling.

If you feel that the furniture or interior design you are using is lacking something, I would like you to come to us. Even if it is just a vague concern, we place importance on communicating and clarifying the resolution. We are confident in our skills and experience.

When I told him what I wanted, he brushed up on his ideas and came up with a design. The world view that Tsuyoshi creates is really exciting and stimulating. The materials he uses are only the real thing, and they are very convincing. I am looking forward to seeing the new fixtures.

INFORMATION

Renault Japan

Renault LUTECIA
2,569,000~ (Manufacturer's suggested retail price)

Overall length x overall width x overall height (mm): 4,075 x 1,725 x 1,470
Engine type: Turbocharged in-cylinder direct injection In-line 4-cylinder DOHC 16 valves
Total displacement: 1.333L
Maximum output (ECE): 96kW (131ps*1)/5,000rpm
Maximum torque (ECE): 240N-m (24.5kgm*1)/1,600rpm
Transmission: Electronically controlled 7-speed AT (7EDC)
Fuel used: Unleaded premium gasoline

forbidden fruit

OAK BLDG II 1F, 1-11-1 Kamimeguro, Meguro-ku, Tokyo
080-2349-8056
Instagram:@kindankajitsu

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