BEAMS" may give different impressions to different people. From American casual to business suits, golf, music, traditional crafts, street fashion....
I feel sympathy for the wide range of topics covered by HOUYHNHNM's, but I think the most appealing aspect of the magazine is that it delivers the fun of culture while respecting the backbone of the culture.
A new bilingual Japanese-English web media has been created to delve into this cultural aspect of BEAMS. The name is "B CULTURESI say, "I'm sorry.
Currently, BEAMS has 33 labels, but this time we will focus on so-called culture labels such as BEAMS T, Tokyo Culture Chart by BEAMS, and BEAMS Records.
On the site, the "FEATURE" section, which takes a close look behind the scenes at the brand's background, behind-the-scenes production, and the policies that the artists value, and the "PICK UP" section, which is updated with news and other information, allow users to take a peek behind the scenes of the label's culture and current trends all at once.
Photographer Daido Moriyama was chosen as the subject for the first section of the commemorative "FEATURE.
The conductor is Shohei Yoshida, art director and graphic designer of "White Solid," while Yoshiyuki Ogawa, director of "Tokyo Culturechart by BEAMS," and Yosuke Fujiki, former curator of "B Gallery" and current organizer of "Roll," are among the intellectuals who will present their own perspectives on Daido Moriyama. The exhibition will be held in Tokyo, Japan, from October 1, 2012.
We are looking forward to a rich cultural story with features on various illustrators, brands, and other people, things, and events that the world is interested in. As the magazine is bilingual in English and Japanese, why don't you let your friends overseas know about it?
We at BEAMS,
I have been fascinated by the stories behind the objects.
The culture that shapes BEAMS,
Some graphics were born from skaters,
Art that presents a new world to the world from a unique perspective,
Music that enriches our daily lives, and much more.
In B CULTURES,
Backgrounds of artists and brands from around the world,
We will provide you with a behind-the-scenes look at the production process.
