New Balance collaborates with Joe Freshgoods. The safe and reliable 990v6 is now wearing an ever-bright blue.

Among all the new sneaker information flying around, this pair of sneakers, covered in bright colors, stands out from the crowd.

This time, New Balance once again features Joe Freshgoods, a creative director from Chicago. In fact, the collaboration shoes have already been released in Paris and Chicago, and one of the colors has come to Japan.

Joe Freshgoods x New Balance 990v6 "A Friend Named Cousin" ¥41,800

The base model is the American-standard 990v6. Every detail of the shoe, from the mesh upper and suede overlays to the sole unit, is in baby blue.

The new design is a departure from the image of "New Balance," but Joe Freshgoods dares to add his own identity to it. According to him, the color was inspired by the seasonal wear for the formal dance parties held from April to June in his hometown in the U.S., before graduating from high school.

The heel incorporates the lowercase "jfg" logo and the "made for us" slogan used in previous collaborative models.

By arranging the shoes of the "990 series," which often have a classic aspect, in youthful colors, it has become an item that will appeal to an even wider range of people.

I am sure that many of HOUYHNHNM's readers are also New Balance lovers, but those who are attracted to such an oddball are definitely fanatics. We recommend that you check it out in advance so that you don't lose out in the battle for the prize.