FEATURE | TIE UP

Translated By DeepL

Bringing the rich sensibility of art to running. New Balance extends the sport.
New Balance meets GOO CHOKI PAR

Bringing the rich sensibility of art to running. New Balance extends the sport.

Culture is a mixture of various elements that grows and develops. New Balance, whose identity is "the intersection of sports and culture," proposes a fusion of run and art. Under the theme of "running wearing art," a collection of running wear incorporating works by the design and art unit "GOO CHOKI PAR" has been released. Here is a report on the launch event and an interview with GOO CHOKI PAR, who also held a solo exhibition to unveil new works drawn exclusively for New Balance.

Ideas generated by moving the body.

-What impact do you think physical activity has on creativity?

Shallow leaves: I think the sense of balance in movement, such as leaning to the right or left of one's center of gravity, is common to the creation of artwork. Running creates a rhythm in my life and work, and it is a good cycle.

Ii High: There is such a thing as muscle memory, where muscles memorize movement, isn't there? This is a slightly different interpretation, but when I was doing sketching when I wanted to become an artist, I was able to make pencil movements that I could not do at first, but as I continued, I became able to do so. I think it is because my muscles are memorizing the movement. I don't play sports now, but I think it is important to keep moving. I seriously run in order to maintain my physical fitness that will not compromise my performance!

Ishii: If we're going for a walk, we often do it together, the three of us.

-Are you working on it?

Ii High: Refresh yourself between tasks. You will get more ideas than at your desk.

Shallow leaves: I'm sure we can come to an agreement when we walk and talk.

-If you want to try it out, it might be a good idea to discuss it while running a little faster than walking.

Shallow leaves: Yes, that's right. Let's start there.

Ii High: Indeed. My goals are getting lower, though (laughs).

Ishii: Let's run almost as fast as we can walk (laughs).

INFORMATION

New Balance

https://shop.newbalance.jp/

*Pop-ups are currently being held at ATMOS Shinjuku, BEAMS MEN Shibuya, NICANDO Tokyo, and ST TOKYO!

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