Adidas' Momentum and the Increasingly Diverse World of Sneakers.
Fuinam: All nine pairs are now on display. Looking at them like this, really stands out.
Okajima: This is our current, authentic selection. It might symbolize the brand’s momentum.
Kojima: The special orders and collaborations were interesting, and the running category continues to be strong. Including apparel, it feels like things have picked up quite a bit compared to last year.
Fuinam: There are the latest performance running shoes, as well as variations like the “Superstar” and “Forum.” It’s quite a wide range, isn’t it?
Okajima: Running, lifestyle, soccer, classical music. No matter where you start, it’s always interesting. I think our audience is becoming more diverse as well.
Fuinam: Mr. Fukuda, how would you sum up the first half of the year?
Fukuda: For me, it’s definitely soccer. Starting around last year, the trend of soccer-inspired sneakers and uniforms has been gaining momentum, and with the World Cup taking place, I feel like it’s gotten even more exciting.
Fuinam: Including the terrace-style trend.
Fukuda: Yes. The trend of incorporating uniforms into everyday streetwear has become quite natural. I wear them myself on a regular basis, and I think they’ve now established themselves as a legitimate fashion statement without feeling out of place.
Fuinam: On the other hand, the sneaker scene as a whole has become quite diverse.
Kojima: That’s exactly right. It’s no longer like the old days of Dunk, when it felt like “you could sell anything.” We’re no longer in an era where everyone chases after the same thing.
Okajima: Just looking at the selections made by these three, they're quite all over the place.
Kojima: But I think that’s also what makes “Atmos” so strong. We cover a wide range of brands and genres. We have both collaborative collections and our own lines, as well as sandals and apparel. If you visit our store or website, you’re sure to find something that suits you. That’s the kind of place we want to be.
Fuinam: Have shopping habits and how people choose products changed?
Okajima: It’s no longer just a matter of wanting something because you can’t afford it, or because it’s rare, like it used to be. I feel like more and more people are choosing items that they can actually wear and that fit into their daily lives.
Fukuda: There’s also something to be said for being able to buy them normally. Take the “Air Jordan 1 LOW BRED” I chose this time—back in the day, it would have been a mad scramble to get one, but now I can actually buy it and wear it without any trouble. I actually think that’s a good thing.
