FEATURE | TIE UP

Translated By DeepL

New Balance's THE CITY collection brings you just the right relationship between running and work.

New Balance's THE CITY collection brings you just the right relationship between running and work.

The "THE CITY" collection is sold exclusively at Sports Depot and Alpen as "daily wear for working adults" while retaining the New Balance brand philosophy. From high-functional setups perfect for today's work scene to running wear that fits in well in the city, the collection accompanies the lifestyles of urban dwellers. Taking a cue from this collection, we will be working with Mr. Yamaguchi, representative of "TRAIL HEADS," which operates the co-working space "MAKITAKI" where people who like to play outside gather, and "HINOKO TOKYO," a members-only campground where remote work can also be done, as well as producing workspaces and offices for numerous companies. Mr. Yamaguchi, who produces workspaces and offices for a number of companies, and I thought about the relationship between running and work.

A convenient jacket to carry one.

. That's exactly the kind of clothing that would be good for running while traveling.

. yes, I do. I usually run with a combination of tights and outdoor wear, but in the city it kind of floats.... I'm a little embarrassed when I go into stores (laughs). . If I use it as both street clothes and running clothes, it makes my luggage a little lighter for the trip. In that sense, I think I could get into running home from work.

What do the people you work with often look like when they are at work?

Startups tend to wear T-shirts and sneakers, and half pants in the summer, rather than suits and shirts. That hasn't changed since before Corona. It's not that people working at startups don't necessarily have many opportunities to talk to customers, but perhaps there is a kind of culture that the company has that allows them to dress rough.

. It means that you can see the culture in the clothes you wear, right?

. In terms of what to wear, rather than being uniformly the same as everyone else, there may be a sense of being relaxed and free.

In contrast, what kind of clothes do you choose for work, Mr. Yamaguchi?

. a jacket or a set-up. Since I am going there as client work, I don't want it to be too rough. . For example, I might wear a set-up and a T-shirt inside. Or, I might wear a collared shirt without a jacket. . I wear sneakers on my feet most of the time. I really liked the "THE CITY" collection. They fit well and are stretchy, so they are very easy to wear.

Do you dress down your setups because you are aware of TPO (time, place, and occasion)?

Yes, that's right. If I go dressed too formal, I may appear too distant from the people I am meeting. We are proposing a new way of working and designing a new place, but if people think, "Hey, do you really understand that culture? (laughs). Therefore, when a new member joins the company, we talk about how to dress for work without being too formal.

HINOKO TOKYO, a campground in Hinohara Village that you operate, is even called "forest work. A normal suit and tie would look out of place.

Like this jacket, I keep a wrinkle-resistant jacket in my car, and when I come back to Tokyo, I can wear the jacket to a meeting. . You can even keep it in your bag. . I think it can be used in various ways, such as with a down jacket during the cold season.

INFORMATION

New Balance Japan Customer Service Center

Phone: 0120-85-7120
Sports Depot・Alpine official mail order

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