NEWS Good news for mountain lovers: Parante's pop-up store is currently open at Props Store Annex. September 25, 2026: Updated
NEWS Bringing pop culture to T-shirts through an artistic lens. Be sure to check out the brand Folklore. September 16, 2026 — Updated
NEWS A joint project between VERDY and PARCO has launched. A new space is being created where people can rediscover the value of expressing their feelings through letters. September 15, 2026: Updated
NEWS This Is Never That and Gramicci are teaming up for their third collaboration. It’s a collection that will have you eagerly anticipating fall and winter. Posted September 8, 2026
NEWS A photo exhibition featuring the work of legendary photographer Charles Peterson will be held. A photo book making its Japan debut will also be on sale. Updated September 2, 2026
NEWS "Brand New Days," a hair salon in Shibuya, is hosting a pop-up event. They will be exhibiting and selling a variety of items related to New York. Posted August 31, 2026
NEWS [Series: 【HANDSOME HANDBOOK] Vol. 10: Exfoliate Your Entire Body with a Ron Herman Body Brush. Posted August 31, 2026
NEWS Club Sarcasm’s Fall/Winter 2026 collection has launched. What is the appeal of looking slightly disheveled and embracing imperfection? Posted August 30, 2026
NEWS Expressing the functional beauty found in everyday items through jewelry. London-based brand Ui is hosting a trunk show in Omotesando. Posted August 24, 2026
NEWS The All Star LGCY, clad in purple suede. Converse and Purple Things have teamed up. Posted August 20, 2026
NEWS Let's dig into BEAMS! A live event for “Project BEAMS Diglow,” which shines a light on the archives, is coming up. Posted August 19, 2026
NEWS Take a run after work. The third installment of the Puma and Seisukai collection is here. Posted August 18, 2026
NEWS [Series 【HANDSOME HANDBOOK] Vol. 9: One product to care for your hair, skin, body, and hands. Better Than’s Multi-Wash. Posted August 13, 2026
NEWS When it comes to American casual style, All Stars are always the go-to choice. We’re releasing a special model to commemorate BEAMS’ 50th anniversary. Posted August 13, 2026