Known as one of the major events in the Chugoku region, the "HiroshimaThe Trunk Market". The event was held last November.This article covering the 9this still highly accessible.
Last time, we participated only in the coverage of the event, but this time we were able to participate in a booth as "HOUYHNHNM's" as well. The two days were blessed with clear skies and a huge turnout. I would like to report on HOUYHNHNM's booth, which was the focus of my visit.
NO.813
While most of the brands and stores created their booths in tents with a natural atmosphere, the huge container of "NO.813" clearly had a different presence.
NO.813" refers to the pop-up stores of "WTAPS®", "DESCENDANT®" and "FORTY PERCENT AGAINST RIGHTS®", and is derived from the Japanese country code "81" and the Tokyo area code "03".
We spoke with director Toru Nishiyama about "NO.813" and "The Trunk Market.
Originally, this showcase called "NO.813" was launched when we participated in "THE PARK-ING GINZA," a market where several brands gathered. Last November, we completed the form of a single store and opened a store at Isetan. This time we opened the store in a container like those used in garages, but I think we will continue to do so in the future as something that changes with the environment and content of each occasion.
This time, exclusive T-shirts available only at "The Trunk Market" will be released.
Numbered tickets were distributed as soon as the event started, and the store was surprisingly closed by 2:00 p.m. on the first day.
To be honest, the response was more than we had imagined. I got the impression that many customers knew what kind of store NO.813 was. The Trunk Market is a fun place where you can get close to customers and communicate with them in a frank manner. This is the third time we have participated in this event, and I feel that the scale of the event itself is getting larger each time.
The booth "NO.813" was filled with overwhelming enthusiasm. It definitely stands out among all the booths in terms of impact.
THE NORTH FACE STANDARD
This will be his ninth appearance at The Trunk Market.THE NORTH FACE STANDARDThe highlight of the event was the four-person geodesic dome tent. The centerpiece of this year's exhibition is a four-person geodesic dome tent calledGeodome 4The first time the product was shown at the venue was on the day of its release at a store in Hiroshima. This was the first time it was unveiled at the venue, as it was the day of its release at the store in Hiroshima.
The price is quite expensive, at 180,000 yen plus tax, but the two tents prepared for the event were sold out on the morning of the first day.
The Trunk Market is a very valuable event," says Akira Tanaka of The North Face. "There are many highly sensitive customers at The Trunk Market, and they understand both the fashionable side of The North Face and the stoic, authentic, professional specs.
This time, we made a special color order of The North Face Standard's rice pots. We made them in red because of Hiroshima, and they sold out in the morning on the first day.
They have already started preparing the next limited items to be released in November, so please stay tuned. The key word is "red.
patagonia
It seems a little surprising that they are opening a stall at an event like this.PatagoniaThe brand is a little bit of an exaggeration to say that it is a solitary brand. Is it a bit of an exaggeration to call it an isolated brand? But isn't that the image you have of the brand? We asked Kenji Takeuchi, Retail Regional Manager, about this.
It is true that we do not actively participate in events, so perhaps that is the impression people have of us. We have actually received invitations to open a store in the past, but the timing was never quite right. This time, I was able to participate because I will have a store in Hiroshima.
The booth is currentlyBaggy's Shorts, which is in the midst of a campaignWhile the "Mere Old Man" was at the front of the line, these books were also lined up to convey the philosophy of the brand.
In fact, we had the idea of creating a booth without selling any products at first," he says in a typical Patagonia episode. The Hiroshima store is scheduled to open in late August.
PILGRIM SURF+SUPPLY
[was in a booth next to HOUYHNHNM's].PILGRIM SURF+SUPPLYThe customization of flip flops was very popular among men and women of all ages. The flip flop custom event was very popular among men and women of all ages, and the event was a great success from start to finish.
It was impressive to see the director, Mr. Takayuki Izumi, personally standing in the store and actively communicating with customers.
This is actually the first time we have held a flip-flop customization event. Since we were invited, we wanted to do something special, and we came up with this idea. To be honest, the response was much greater than we had expected. In particular, there were more female customers than expected. Some people asked, "Don't you have children's sizes? We are very grateful for that. We are very grateful for that.
Both days were sunny and summery, perfect for the Pilgrim Surf + Supply image! I think it was a perfect match for the customers.
MIN-NANO PORTER
The booth where people kept lining up on both days was MIN-NANO PORTER.
The items on offer were all items that are not available in the Chugoku, Shikoku, and Kyushu regions, so enthusiastic fans lined up to buy them. Among the most popular items wereMIN-NANOThis item is a collaboration with the "K" brand.
Original bags, sundries, and T-shirts are all very popular!
Also featured in HOUYHNHNM's NEWSThis〈〈〈〈〈〈〈〈〈〈〈〈C.TevaThe first items were sold at "The Trunk Market". The popularity and influence of "The Trunk Market" can be seen in the fact that these popular items were offered first.
NEIGHBORHOOD
At the end of the day, they had a large scale booth development, using the space of three stores.NEIGHBORHOOD〉.
HOUYHNHNM also took up the issue.The recent extraordinary popularity of tuberous plants. Did you know that not only plants but also pots are attracting a lot of attention? In particular, pots from the INVISIBLE INK. brand are causing a bit of a boom, with customers fighting over them every time.
Shinsuke Takizawa of Neighborhood was one of the first to take notice of these tuberous plants and "invisible ink" even before they became a boom.
This year, Fragment Design, Invisible Ink, and Neighborhood made pots for plants at the Isetan Shinjuku Men's Building, and I felt that the appeal of plants appealed to a variety of people.
Again, we were selling pots made in collaboration with "Invisible Ink," but they sold out in no time. I didn't even have time to take a picture. Other than that, the lineup was very well-balanced, with souvenir items under the name "SPECIMEN RESEARCH LABORATORY," a line based on the concept of plants, also for sale.
I wanted to sell products that would fit in with the venue, Fukuromachi Park, so that's why I decided on this configuration. I am grateful that there were many people who sympathized with our plant-related products from the early stages of the event. I think Invisible Ink is the only place on earth where hundreds of people line up to buy flowerpots. I think this is a product that is very much in tune with the times we live in.
HOUYHNHNM
We, HOUYHNHNM, have been holding irregular "HOUYHNHNM FrimaA business trip edition of "The Many customers made purchases. Thank you very much.
The stickers we create for each event are made with artwork by artist Ryuji Kamiyama. Cute!
As a new development, a night marché was also held on the rooftop of the Fukuya Hatchobori main store.
The popular "GIRLS DON'T CRY" also made an appearance! This item also seems to have sold out in an instant!
So, the 10th edition of The Trunk Market was a great success. The next event will be held in November. If you are at all interested in this event, we assure you that it is worth the trouble of visiting, even if you are far away from home.
Text_Ryo Komuta
THE TRUNK MARKET
www.trunkmarket.net
