Eleven World Cup uniforms at the intersection of culture, tradition, and pride.

In recent years, the national football uniform has evolved into a “cultural canvas” that reflects the history, tradition, aesthetics, prestige, values, ethnicity, national consciousness, and atmosphere of the times of each country. For this reason, looking at the uniforms is not only about enjoying football, but also about learning about the culture of countries around the world.

In this issue, we have selected 11 countries with particularly outstanding designs and cultural backgrounds from among the uniforms released for the FIFA World Cup 2026. From France and Argentina, the favorites to win the tournament, to Japan and New Zealand, we introduce them in order of their current FIFA world ranking. Let's explore new ways to enjoy the World Cup through these 11 uniforms, which are not measured by strength alone, but rather by the culture and identity of each country.

Photo_Hiroyuki Ozawa
Edit & Text_Riku Ogawa

11. New Zealand (85th)

Away ¥13,650
(Soccer store fcFA)

New Zealand's men's national rugby team, nicknamed the “All Blacks,” is popular around the world, but the men's national football team is known domestically as the “All Whites. The men's national football team is known as the ”All Whites“ and traditionally plays at home in white. The away team, on the other hand, is all black, just like the ”All Blacks“ of rugby. The symbolic fern emblem ”Silver Fern“ appears on the left chest and is also featured as a tone-on-tone graphic throughout the body. On the back of the neck is ”AOTEAROA,“ the Maori name for the land of the long white cloud. The All Whites, who have not won any of the last two tournaments, are expected to put up a good fight.