FEATURE

Translated By DeepL

Eleven World Cup uniforms at the intersection of culture, tradition, and pride.
Eleven Nations, Eleven Stories.

Eleven World Cup uniforms at the intersection of culture, tradition, and pride.

In recent years, the national football uniform has evolved into a “cultural canvas” that reflects the history, tradition, aesthetics, prestige, values, ethnicity, national consciousness, and atmosphere of the times of each country. For this reason, looking at the uniforms is not only about enjoying football, but also about learning about the culture of countries around the world.

In this issue, we have selected 11 countries with particularly outstanding designs and cultural backgrounds from among the uniforms released for the FIFA World Cup 2026. From France and Argentina, the favorites to win the tournament, to Japan and New Zealand, we introduce them in order of their current FIFA world ranking. Let's explore new ways to enjoy the World Cup through these 11 uniforms, which are not measured by strength alone, but rather by the culture and identity of each country.

  • Photo_Hiroyuki Ozawa
  • Edit & Text_Riku Ogawa

3. the Netherlands (7th)

Away ¥15,620
(Soccer store fcFA)

The Netherlands, along with Belgium, has never won the World Cup, while only eight countries have experienced the No. 1 ranking in the world rankings published by FIFA since 1993. Did you know that the strong image of orange, which is not used in the national flag or emblem, is related to the country's history? The reason is that the word “Oranje,” which means orange in English, was used by the Oranje-Nassau family, which still rules as a royal family since independence in the 16th century, and orange had taken root as the national color even before the current flag was adopted. The away team has a hexagonal gradation of orange on its chest, which was inspired by Hans Lipperhey, who is said to have been one of the first people in the world to develop a practical telescope. The design follows the logic of a telescope's lens that focuses light to a single point, and the hexagonal orange tones converge toward the center of the chest in an optical design. The “Oranje” on the back of the collar is also a nifty touch.

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